Agency News

Merkley Newman Harty Healthworks was hired to provide strategic-marketing and advertising services for Atlantic Health System. The New York-based shop is also slated to break a campaign for the client in the fourth quarter. Billings are undisclosed. Atlantic Health System, a Florham Park, N.J.-based nonprofit healthcare system, serves 11 counties in Northern and Cen tral New Jersey. MNHH is a subsidiary of New York-based Merkley Newman Harty & Partners, a unit of Omnicom Group.

Marketing-communications company Crowley Webb and Associates created a Web site for Johannesburg, South Africa-based investment company ASA Ltd. The client operates a closed-end fund that specializes in precious-mineral investments. Crowley Webb is based in Buffalo.

Loews Cineplex Entertainment Corp. hired Marinelli Communications to handle its promotional efforts on a local, regional and national level. Loews Cineplex, a New York-based theater-exhibition company, operates theaters under the Loews, Cineplex Odeon and Star Theatres names. Mar inelli is a New York-based marketing and creative company.

JSM opened an office in Venice, Calif. The New York-based music-production company and media-content provider tapped Victoria Villalobos to head the new office as executive producer, JSM West.

The Coastal Group was appointed the Accessories Resource Team’s advertising agency. The client is a Charlotte, N.C.-based association of decorative-accessories manufacturers, retailers, representatives and others in the industry. The New York-based shop will provide marketing guidance, creative development and production for a series of trade ads, as well as handle the association’s public relations. The Coastal Group will also design, write and produce brochures and other collat eral materials.

Zona Design created and produced an image spot and episodic spots for The History Channel’s special programming week The 9-11 Year. The New York-based design and branding studio also created a promotion and programming package for the programming week, which began airing on Sept. 2. The programming block consists of six shows: The World Trade Center: Rise and Fall of an American Icon; The Day the Towers Fell; Relics From the Rubble; Inside Islam; War on Terror—A Year in Review; and The Pentagon.

New York-based Fluid created sound design and special sound effects for a TV spot for Dr Pepper’s new flavor, Red Fusion. The 15-second commercial, “Last Drop,” is part of a campaign created by Young & Rubicam in New York that broke nationally in mid-August. The tagline for the work is, “Who’s your soda?” Fluid is an original-music, sound-design, editorial and visual-effects studio.

Wayne-Dalton Corp. tapped SBC Advertising and Display Technologies to create an interactive in-store merchandiser for placement in Lowe’s Home Improvement Warehouses. The client is a Mt. Hope, Ohio-based manufacturer of garage-door systems. Display Technologies, a College Point-based producer and designer of retail merchandisers, manufactured the display’s hardware. SBC, a Columbus, Ohio-based retail-advertising agency, created graphics for the in-store merchandiser. The aisle display, which is 16 feet tall and 24 feet long, features a mini garage door and a working model of Wayne-Dalton’s new idrive garage-door opener. Display Technologies also has offices in London, Atlanta, Chicago, Dallas, Los Angeles and San Francisco.

A campaign created by Follis Advertising in New York will appear in Prentice Hall Business Publishing’s college textbook Principles of Marketing, scheduled to be published in March 2003. The New York-based advertising agency’s work for Marble Collegiate Church in New York will be included in the book. The campaign ran in the fall of 1998.

The Little Tikes Co. named Weber Shandwick’s Chicago office its public relations agency. The New York-based shop will initially work on a fourth-quarter holiday effort for the client and prepare for the 100th anniversary of Toy Fair, to be held in February 2003. Weber Shandwick will also provide additional public relations support. The Little Tikes Co. is a Hudson, Ohio-based manufacturer and marketer of children’s products.

The CBK Group launched a new print campaign for Spencer Savings Bank. The Paramus-based advertising and public relations agency won the account in February, following a review that included six other shops. Billings are estimated at $1 million. CBK is responsible for the Garfield-based bank’s creative, public relations, special events, corporate branding and media placement.

Creative Marketing Alliance added five new clients to its roster. The Princeton Junction-based marketing-communications company will create a direct marketing and public relations program for PSEG Energy Technologies, an Edison-based subsidiary of PSEG in Newark. For Informm, a Philadelphia-based company that specializes in longterm-care management, CMA will create and implement a strategic public relations program. Lambert Furniture in Trenton hired the shop to provide advertising, marketing and creative services. CMA was tapped by Equity Electrical Associates, a Linden-based group of independent electrical distributors, to create an integrated marketing-communications campaign. For engineering firm Arora and Associates, P.C. in Lawrenceville, the agency will create a strategic marketing-communications program.

The MWW Group’s Chicago office was hired by TDS Metrocom to provide public relations and marketing support. John Digles, group vice president and general manager of MWW’s Chicago office, will lead the account. The client, a communications-services provider, is part of the Telephone and Data Systems family of companies, which is based in Chicago. MWW, based in East Rutherford, is an independent brand of Golin/Harris International and part of Interpublic Group.

Sonette, the U.S. division of Yupoong, hired Philadelphia-based SFGT to create a national business-to-business and consumer campaign that will break in October issues of sportswear trade and general consumer print media. Seoul, South Korea-based Yupoong is a manufacturer of sports headwear, such as baseball caps, hunting caps, visors and straw hats. The company is the licensed manufacturer for Nike, Titleist and Major League Baseball, among others. Sonette is based in Hicks ville, N.Y.