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NEW YORK

Interpublic Group has formed a new unit, Interpublic Sports and Entertainment Group, which will focus on sports and entertainment marketing. The new entity consists of four of the network’s companies: Octagon, a sports-marketing agency; PMK/HBH, an entertainment public relations agency; Bragman Nyman Cafarelli, a lifestyle, entertainment, and sports public relations and marketing company; and Amster Yard, a marketing-communications company.

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