Agency News

NEW YORKCox Advertising created a print campaign for the New Yorker Hotel. The work broke ear lier this month and focuses on the New York property's heritage and the famous people who have stayed there over the years. Ads are appearing in the travel sections of The New York Times, The Washington Post, The Washington Times and The Boston Globe. The first ad features a photograph of Fidel Castro from 1959, when he stayed at the New Yorker after giving a speech at the United Nations. TV and outdoor ads will follow. Spending on the campaign is estimated at $15-20 million. Michael Migliozzi, executive creative director of the New York-based marketing- and brand-communications company, will lead the account.The Pere Partnership, a New York-based advertising and design agency, was tapped by HBO to create the recent "Lewis Tyson Is On" print campaign. The effort promoted the Lennox Lewis-Mike Tyson boxing match that aired on the cable network's pay-per-view channel earlier this month.Frank N. Magid Associates teamed with Galan Entertainment to form Magid-Galan Marketing. Marion, Iowa-based Magid specializes in brand development and market ing strategy for the media and entertainment industries; Los Angeles-based Galan produces Latino- and urban-themed TV and film projects. The new entity, which will operate from Los Angeles, will provide consulting services and market research for clients interested in entering the Latino market. Magid also has offices in New York, Los Angeles and London.Smith & Jones was hired to create and implement strategic-branding and promotion initiatives for Crane & Co., following a review. The client is a Dalton, Mass.-based manufacturer of fine cotton papers. The company operates paper mills and a stationery-converting facility in Dalton and Pittsfield, Mass., and two printing and engraving operations in North Adams, Mass. Smith & Jones is a Troy-based marketing-communications company.The Regent Wall Street Hotel named New York-based Green Team its advertising agency, following a review that also included The Sachs Agency and The Sloan Group, both New York. Green Team is responsible for print, online and outdoor advertising, as well as direct mail, collateral and guerrilla marketing. First-year billings are estimated at $1 million. The hotel is housed in a building that formerly was the New York Merchants Exchange and the New York Customs House. Green Team specializes in environmental causes and the travel industry.A new two-story-high sign for General Motors' Cadillac division was posted this month at Two Times Square, a building at the north end of Times Square in New York. The new sign features a three-dimensional depiction of Cadillac's CTS model. Two Times Square's sign space is owned and represented by New York-based Sherwood Outdoor.New York-based Gigante Vaz Partners was tapped by Lanier Worldwide to create a branding strategy for reintroducing Lan ier following its merger with the Ricoh Corp. in 2001. The client is an Atlanta-based manufacturer of photocopiers, fax machines and other products. It is a wholly owned subsidiary of Ricoh Corp., which manufactures digital copiers and printers. Gigante Vaz created a campaign for Lanier last December that targeted the healthcare market.Blue Elephant, a New York-based ad agency, was hired by Terra Chips, a division of The Hain Celestial Group, to create print, radio and outdoor ads. The campaign is slated to break this fall. Garden-City-based Hain Celestial is a natural-, spec ialty- and snack-food company. The shop was for merly known as Blum Ellenson.Paul William Beltz named Travers Collins Partners its marketing-communications agency. The shop created a TV and radio campaign for the client, which is currently running locally. The agency also is de signing the firm's Web site. Paul William Beltz is a Buffalo-based law firm that specializes in personal injury. Travers Collins Partners and its sister company, Collins & Co. Public Relations, are based in Buffalo.Futuregarden, a Farmingdale-based man u facturer of plant products, hired Commack-based graphic-design firm Orange32 to position its products for a broader consumer audience. The client's sales and marketing materials were previously designed in-house. Futuregarden's products currently are only available via its Web site, but the company plans to sell its products in stores in New York, New Jersey and Connecticut.Philip Kates of New York-based commercial-production company Open Frame Productions directed a spot for Tide Clean Breeze laundry detergent for Saatchi & Saatchi in New York. The commercial, "Country," broke late last month. The work features a woman who lives in the city but takes her wet laundry to dry in the country so it smells fresh.M. Silver Associates was awarded a new contract for the Greater Fort Lauderdale Convention & Visitors Bureau, following a review. The New York-based public relations and marketing-communications company, which specializes in travel and tourism, has handled the client's account since 1985. M. Silver is a member partner of The Worldcom Group, a consortium of public relations agencies. NEW JERSEYPhotosound Communications won a Gold International Award of Excellence at the 2002 Medical Marketing Association's Awards Ceremony, held on June 6 in Palm Springs, Calif. The Princeton-based medical-communications agency, which also has an office in Stansted, England, received the award for the Avandia Vision—Learning Experience Exhibit it created for GlaxoSmithKline Diabetes. The winning entry, which debuted at the Euro pean Association of Surgical Diabetes in Glasgow, Scotland, last fall, is a revolving theater that allows audiences to view a corporate-commitment video and a 3-D action-animation and live-action program. Photosound also created a corporate- commitment campaign theme for the client. The shop's 3-D mode-of-action video for GlaxoSmithKline was recognized with a Bronze MMA Award.DeVry University and Keller Graduate School of Management have hired TMP Direct to operate an outbound telemarketing lead-qualification program. The Mount Olive-based agency's Mequon, Wis., contact center will handle the ongoing program, which involves calling prospective students who respond to online advertising. TMP will electronically submit its findings to 40 of the school's campus admissions offices for follow-up efforts.

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