Agency News

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK

Bartle Bogle Hegarty’s first TV work for eSpeed/Cantor Fitzgerald features employees talking to the camera about fallen co-workers and the need to go on after Sept. 11. Nine TV spots, the first of which broke late last month, have the look and feel of documentary interviews, with a letterbox format and a muted green backdrop. There are also wipes between each thought, and faint piano music plays in the background. “Everyone I lost would have said, ‘Go to work,’ ” says one male employee, who looks to be in his 40s.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in