Agency News

NEW YORKWashington Mutual is renewing the contract for its three-sided billboard at One Times Square in New York, effective when the company's current contract ends on Aug. 1. The ad space is owned and represented by New York-based Sherwood Outdoor; One Times Square is owned by Sherwood Outdoor's parent company, Sherwood Equities.New York-based Toolbox was slated to receive a silver Addy Award at the 2002 Addy Awards Ceremony and Gala, which was scheduled to take place on June 8 in Miami. The advertising agency was recognized in the Public Service category for a public service announcement it created to raise money for and awareness of the Twin Towers Fund. The PSA features a 1998 interview with firefighter Timothy Stackpole, who died at the World Trade Center on Sept. 11. The Brand Leadership Co. merged with VivaldiStrategyPartners, a global growth-strategy consulting firm. The Brand Lead ership, a brand-strategy consulting firm, will be renamed VivaldiBrandLeadership and operate as a separate unit within Vivaldi StrategyPartners. VivaldiBrandLeadership is based in New York and has additional offices in London, Paris, and Frank furt and Munich, Germany. Vivaldi StrategyPartners is based in New York.Display Technologies, a College Point-based designer and manufacturer of retail point-of-purchase displays, created the Snapple Venom Suction Cup Merchandiser for placement on cold vault doors in convenience stores. The new unit is intended to maximize brand awareness for Snapple's new Venom energy-supplement drink.Buffalo-based Crowley Webb and Associates created a corporate identity for Praxis Communications, a company that specializes in recruiting patients for clinical research studies. The advertising, public relations and marketing-communications agency's work for the client included a new logo, stationery, a Web site and a corporate-capabilities brochure, as well as public relations. Praxis is based in Brentwood, Tenn. Separately, CWA received two merit awards from the 2002 Healthcare Advertising Awards. The awards were sponsored by Healthcare Marketing Report magazine and appeared in the publication's May issue. The shop won one award for the "Power" TV campaign it created for Independent Health, a Williamsville-based health-insurance company. The other award was for a sales kit CWA designed for West Pharmaceutical Services Clinical Research Group, an Evansville, Ind.-based contract-research company.Epoch 5 Public Relations was tapped to represent St. Joseph's College, which has campuses in Brooklyn and Patchogue. The Huntington-based agency is charged with raising awareness of the college. NEW JERSEYRitta & Associates won 13 Jersey Awards at the New Jersey Advertising Club's 34th Annual Jersey Awards Dinner, which was held on May 21 in West Orange. The Englewood-based marketing-communications company received a first-place award for its BMW 7 Series launch in the Product Launch category, as well as for its BMW 7 Series poster in the Posters category. It also was recognized with first-place awards for its BMW X5 Lifestyle displays (in the Point-of-Purchase cate gory) and a BMW Symphony ad (in Magazine Spreads). R&A's multilingual direct marketing promotion for the Hertz International Pow- Wow garnered a first-place award in the Foreign Direct Mail cate gory. The firm also received second-place awards for its campaign for the Englewood Hospital and Medical Center; Exchange Magazine, a publication it created for Telcordia Technologies; its BMW Susan G. Komen ad; and work for the John Harms Center for the Arts, for which it won two awards. Its BMW X5 Lifestyle catalogue and BMW 2002 logo and gift items, as well as R&A's Secret Ingredient, a self-promotion, were recognized with Honors awards.Princeton Junction-based Creative Marketing Alliance garnered six Jersey Awards at the New Jersey Advertising Club's 34th Annual Jersey Awards Dinner, held on May 21 in West Orange. The marketing-communications company earned awards for its work for the following clients: Teleconcepts, Princeton, in the Newspaper Advertising category; Loral Skynet, Bedminster, in Trade Magazine Advertising; QualTeq, South Plainfield, in Collateral/ All Printed Materials; CMA, Princeton Junction, also in Collateral/All Printed Materials; Valaran, Princeton, in Direct Marketing; and Crescent/Stonco, Barrington, also in Direct Marketing.Princeton Communications Group was hired by Church & Dwight to handle broadcast-advertising efforts for several of the Princeton-based household-products company's brands. The Princeton-based marketing-communications company was also named agency for Lindabury McCormick & Esta brook, a Westfield-based law firm; the Garden State Inter national Family Film Festival, held in Manasquan; Swingset Toy Warehouse, a Flemington-based company that manu factures children's outdoor play structures; Phil adelphia University in Philadel phia; MFX, a Parsippany-based insurance-technology subsidiary of Fairfax Financial Holding Lim ited of Canada; and Alliant Re sources Group, a Stamford, Conn.-based distributor of insurance-brokerage and financial services.The MWW Group, an East Rutherford-based public relations agency, was hired by the Illinois Commerce Commission to manage for the fourth year the ongoing "Plug-In Illinois" consumer-education cam paign for electric-service restructuring. The shop's Chicago office will handle the account. MWW's Chicago office also was tapped by the Chicago Area Transportation Study to conduct a 10-month public-affairs audit. MWW is an independent brand of Golin/Harris International and is part of the Interpublic Group. PENNSYLVANIANeiman Group, a Harrisburg-based advertising and public relations agency, was slated to receive a silver Addy Award in the Out of Home category at the 2002 Addy Awards Ceremony and Gala, which was scheduled to take place on June 8 in Miami. The shop won for billboards it created for the Pennsylvania Turnpike Commission; the work is part of a campaign titled, "Peace Love and Turnpike." The effort is intended to ease frustration with traffic created by construction on the turnpike. The campaign includes three out-of-home ads, "Spread the Love," "Happiness Is" and "Good Vibrations."Direct response agency DMW partnered with Decision Software to offer Top Dog, an advanced segmentation and campaign-manager application. The Wayne-based shop also has an office in Braintree, Mass. Decision Software is based in Lanham, Md.

Brand Marketing

Agency News

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff