Agency News

NEW YORK

The Lord Group was tapped by HIP Health Plan of New York for a branding assignment, the agency confirmed. The New York shop bested three or four undisclosed contenders to take the business. Sources estimated billings at $10 million. Ads are expected to break this summer. Milton Samuels Advertising Agency in New York had worked with the client in the past. The Lord Group, a fifty-fifty joint venture between Young & Rubicam and Dentsu, was acquired by Spier New York in January. The agency’s other clients include the Cayman Islands Department of Tourism, an $8-10 million account it won in December. HIP Health Plan of New York spent about $7 million in measured media in 2001, according to CMR.

New York-based EarthQuake Media was hired by The Princeton Review to take on its creative and media planning and buying duties. The client is a New York-based provider of test-preparation and college-admissions services.

Crowley Webb and Associates won five American Corporate Identity Awards, which were announced early this month. The Buffalo-based marketing-communications agency’s winning designs for Allen Miller Golf, Convenas, Parkside Community, St. Martin-in-the-Field Church and Vision Management Association will appear in American Corporate Identity/18, an annual publication. The book is expected to be published by the end of the year.

New York-based advertising agency Toolbox was hired by The Acadian Railway Co., a new network of international upscale railroad tours, to handle its media and branding duties. The client, which is based in Houston, is slated to launch in June. Billings for the first year are estimated at $2 million. Acadian offers tour packages in New England and Canada.

NEW JERSEY

Hemming Morse tapped S3 to redesign its Web site. The client is an accounting firm that specializes in litigation services and employee-benefit-plan audits. It has an office in San Francisco, as well as in Westlake Village and Fresno, both California. S3, a Boonton-based brand consultancy, provides advertising, marketing and communications services.

Marketing-communications agency Hol ly rock/Miller won four 2002 New Jersey Communications, Advertising and Marketing Association ASTRA Awards. The Princeton-based shop received a gold award for CD packaging it designed for The Wiz. It was also recognized with a gold award for a brochure it created for the launch of professional employer organization Epix’s new product line. Hollyrock/ Miller’s silver awards were for a sales kit it designed for Cablevision’s MetroChannels and a point-of-purchase display it created for The Wiz. The ASTRA Awards presentation was held March 15 in Jamesburg.

R&J Group will launch the Atlantic Health System’s Virtual Stroke Center CD-ROM. The Parsippany-based agency will create a national public relations program for the interactive CD-ROM, which was produced by the client’s Neuroscience Institute in conjunction with the American Stroke Association. The product provides information on how to prevent a stroke, warning signs and what to do if you think you’re having a stroke, among other topics. The client is a healthcare system that serves 11 counties in northern and central New Jersey.

The MWW Group, an East Rutherford-based public relations agency, added the Scleroderma Foundation to its healthcare and appropriations practice. The shop will handle appropriations and lobbying efforts for the Byfield, Mass.-based nonprofit, which promotes awareness of scleroderma, a chronic autoimmune disease of the connective tissue. Actor Jason Alexander is the foundation’s spokesperson. MWW also has offices in New York, Los Angeles, Chicago, Trenton, Seattle and Washington.

PENNSYLVANIA

Harrisburg-based Knezic/Pavone Advertising was named The Classic Caramel Co.’s agency. The York-based client, a division of Lukas Confections, produces 30 kinds of caramel. The shop will launch Classic Caramel’s Dulce de Leche and redesign the packaging for its Flipsticks and Caramel Milk Roll products. The new product and packaging will debut at the All Candy Expo, a trade show to take place in Chicago in June. Knezic/Pavone will also handle the client’s public relations initiatives.