Agency News

NEW YORKHerman Associates was awarded integrated-marketing duties for the Clearwater Great Hudson River Revival Music & Environmental Festival. The New York-based marketing-communications agency will handle public relations, advertising, direct mail, media buying and promotional efforts for the an nual event, which will take place June 15-16 at Croton Point Park in Croton-on-Hudson. The festival's attractions include environmental workshops, storytellers, jugglers, and rock, reggae, blues, bluegrass and Cajun music. The event is sponsored by the Hudson River Sloop Clearwater, a Poughkeepsie-based nonprofit that is dedicated to protecting the Hudson River.Eliot Kang, president and CEO of Kang & Lee Advertising, received the Trendsetter Award at District Two of the American Advertising Federation's 2002 Diversity Achievement Awards gala held on Jan. 16 in New York. New York-based Kang & Lee, a Young & Rubicam/WPP Group company, is a multicultural marketing-consulting and communications agency that specializes in the Asian American market.Mangia Media, a Water Mill-based media company, created its millionth pizza-box advertisement. The ad is part of a campaign for The WB Television Network's series JKX: The Jamie Kennedy Experiment. The pizza-box ads are being distributed in New York, Boston, Philadelphia and Washington, and are aimed at teens and young adults. Mangia Media is a joint venture between Avco Industries, an Islip-based supplier of pizza boxes in the Northeast, and Ignition Team Marketing, a Water Mill-based boutique marketing agency.New York-based Morris & Partners created the New York Lottery's "Win Your Broadway Debut in 42nd Street" promotional tour in eight locations across New York state. The tour was completed at a final audition held in Manhattan at the Ford Center's rehearsal hall. The business-communications and special-events company worked with representatives from the show and the Lottery to produce mall-based auditions, during which re gional finalists were chosen, and the final audition, during which a grand-prize winner was picked for a walk-on role in a Jan. 12 performance of 42nd Street. DDB in New York, the Lottery's ad agency, tapped Morris & Partners for the project last fall. Robert A. Becker Euro RSCG established the Emerging Leadership Scholarship Fund to mark the New York-based health care-marketing and strategic-communications agency's 45th anniversary. The annual scholarship will be administered by the Fordham University College of Business Administration. Each year, a CBA undergraduate student will be selected to receive financial support and practical training for one year. The CBA dean will choose the recipients, who must show a keen interest in the healthcare-marketing and communications field. The program also includes a paid summer internship for selected awardees. Agency employees and their children who meet the fund's criteria will receive preference.The State University of New York at Empire State College hired Media Logic to create a new brand identity and positioning strategy. The college, which has administrative offices in Saratoga, serves nearly 13,000 students annually at 48 locations. It is one of 13 arts and sciences colleges within the SUNY system. The marketing-communications shop is based in Albany.Reeds Jewelers, a family-owned jewelry company, tapped Jay Advertising to handle its media buying and creative business. The client, which is based in Niagara Falls, has 12 retail stores in New York, New Jersey, Connecticut, Ohio and Pennsylvania. The Rochester-based agency is a wholly owned subsidiary of the Interpublic Group. PENNSYLVANIATen/United was named the advertising agency for Comet cleaning agents. The product line was acquired in October from Procter & Gamble by Prestige Brands International, a Bonita Springs, Fla.-based consumer-products company. The Pittsburgh-based shop is responsible for building the brand via a broadcast- and print-advertising campaign, promotional materials and packaging design. Ten/United also won the entire Prell account, for which it had previously provided packaging-design services. The agency will handle that brand's advertising efforts. Prell was also purchased from P&G by Prestige Brands. The shop is a founding member of Ten Worldwide, a group of marketing companies.

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