Agency News

COLORADOThomas & Perkins, Denver, was named ad agency for Cellport Systems, a Boulder provider of automotive wireless communication technologies. Work includes branding, creative and media buying. Workhorse Advertising, Boulder, changed its name to Cultivator Advertising & Design. The move is in response to a conflict with Workhorse Advertising, Los Angeles. Carl Thompson Associates, Louisville, was hired to design and produce the 2001 annual report for Las Vegas-based PDS Gaming Corp. NORTHERN CALIFORNIARunyon, Saltzman & Einhorn, Sacramento, designed an image campaign for the new Robert and Margrit Mondavi Center for the Performing Arts at the University of California at Davis. The first phase is a regional billboard campaign. Ads feature various artists from music, dance and theater and calls the $50 million facility "The next stage for the arts." Crocker/Flanagan, Sacramento, was hired by the California Highway Patrol for strategic planning and media buying. The $1.7 million contract enables CHP to purchase statewide airtime with federal grant dollars for the first time. Initial projects are aimed at providing Californians with safety tips for driving in the fog, building awareness of a new booster-seat law and educating teens not to drink and drive. Amp Communications, a new San Francisco ad agency, added the San Francisco Maritime National Park Association to its client roster. An ad campaign scheduled to launch this spring will initially target tourists and the Bay Area community. Grant, Scott & Hurley, San Francisco, created a TV, radio and print campaign for KRON-TV in San Francisco. After more than 50 years, the station lost its NBC affiliation to KNTV-TV in San Jose as of Jan. 1. The new ads focus on the strength of KRON's local news coverage. Sterling Communications, San Jose, extended its technology practice to cover the medical and pharmaceutical industries. AtomicPR, San Francisco, formed an alliance with Netprofile, a Finnish tech PR firm in Helsinki. Under the terms of the agreement, Atomic will manage U.S. PR for select Netprofile clients. Antenna Group, San Francisco, was chosen to handle PR for Access Systems America, a provider of embedded browser software; SoftChain, a provider of collaborative planning tools for electronics manufacturers; and Moonlight Systems, a developer of applications for IT professionals. FutureWorks, a PR agency in San Jose, added two clients to its roster: BigFix, which provides technology that enables hardware manufacturers and software publishers to provide automated technical support that fixes PC problems; and ServGate, a developer of gigabit security systems. OREGONThe Register-Guard in Eugene named Coates Kokes in Portland as its agency. The shop will aid in brand development and create an ad campaign.Standard Insurance Co., Portland, selected local shop HMH as its ad agency. Work will include brand development and marketing communications. SOUTHERN CALIFORNIADGWB, Santa Ana, was selected to handle advertising and marketing for St. Joseph Hospital following a closed review. The agency is charged with promoting the Orange County hospital's clinical expertise, maintaining its image as a care provider and recruiting and retaining staff. Di Zinno Thompson Solutions, San Diego, was selected to secure sponsorships for the "We Are One" Ethnic Village at the 2002 Winter Olympics in Salt Lake City. Boyd Communications, Los Angeles, created a marketing campaign for the Natural History Museum of Los Angeles County to drive attendance to a new exhibit, "Vikings: The North Atlantic Saga." The campaign included print and radio ads, as well as street-pole banners and rack brochures.Mentus, a marketing/PR agency in San Diego, merged with crosstown shop Patrick Murphy Advertising. Patrick Murphy, who founded his agency in 1969, becomes svp of strategic brand marketing at Mentus. He brings Hewlett-Packard and other high-tech and medical-device accounts with him. Creative Entertainment Services, Burbank, was selected to secure product placement in feature films and TV shows for Wild Oats Markets, a nationwide chain of natural-food markets. In addition, CES will analyze placement-based promotional campaign opportunities and entertainment event-marketing tie-ins for the retailer. The Picture Mill, a motion design and theatrical main-title agency in Hollywood, and its subsidiary, creative services company Aspect, designed a series of HBO logos for its "It's not TV. It's HBO" campaign. Kodiak Communications, a marketing, advertising and PR agency in Moorpark specializing in the hunting/outdoor, pool and spa, automotive and hardware industries, merged with Bear Advertising, a full-service shop in Westlake Village that works in the fishing, marine and recreational industries. Kodiak founder Bruce Bear takes the reins as president and CEO of the combined shop, which will use the Bear Advertising name. Richard Bear, who founded Bear Advertising in 1961 and is Bruce's father, will stay on board as agency/client relations liaison as he transitions into semi-retirement.Roxburgh, Costa Mesa, was selected by Dempsey Construction to reposition Snowcreek Resort in Mammoth Lakes, a 355-acre master-planned community. The shop is developing an updated logo, signage, print collateral and advertising. World Am Communications, Westminster, Colo., retained E&E Communications, Laguna Hills, for PR support.Maples Communications, Irvine, was selected to direct a PR campaign for Alorica, a Chino-based customer relationship management services firm. Zebra Technologies Corp., Camarillo, retained Brigham Scully in Woodland Hills to handle media relations for its Eltron Card Printer Products in the Americas. Autonomy, an entertainment-industry branding and marketing company in Hollywood, launched a print division. It is handling projects for such clients as Fox Home Entertainment, The Disney Channel and Global Media Television. Film processing and release print company Deluxe Laboratories, Los Angeles, and post-production company Post Logic Studios, Hollywood, have formed an alliance to serve clients of both companies. WASHINGTONTrueCareers, a Sallie Mae company, hired The Hacker Group in Bellevue to create and implement a direct marketing program promoting its online job-placement service.

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