Agency News


Target Marketing & Promotions in Boston was acquired by Alloy, a media and marketing company based in New York. Target will join forces with crosstown Alloy prop erty Triple Dot Communications to create and execute programs and pitch new business, although the shops for now will continue to operate autonomously. Terms were not disclosed, but sources said a price tag in the low seven figures was likely.

Dorothea Marcus, most recently director of external relations for the YWCA of the USA, founded Red Stone Communications, a public relations and marketing company based in Riverdale. The agency’s initial clients include Euro RSCG, Carol H. Williams Advertising, UJA-Federation of New York, Paula Barr New York and the Ahimsa Foundation. Before her stint at the YWCA, Marcus was senior partner, director of corporate communications at J. Walter Thompson. Red Stone specializes in strat egic-rebranding programs, public relations training, public-service advertising and social-marketing campaigns. The shop also provides media-relations-management, crisis-communications, writing and special-event services.

Ziccardi & Partners, a New York-based ad agency that specializes in luxury-goods marketing, last week merged with New York-based shop Frierson Mee + Partners. James Hitchcock, formerly creative director at FM+P, is executive creative director of the new agency, which will be known as Ziccardi Partners Frierson Mee. The shop will operate from Ziccardi’s office at 1700 Broadway in New York. It also maintains a Paris office.

New York-based advertising agency Prime Access created new TV commercials for Time magazine. The theme of the campaign, which targets mainstream consumers, is “T.I.M.E.: Today Information Means Every thing.” The tagline for the 30- and 60-second spots is, “Time magazine. Keeping you better informed.” The work, which broke recently on CNN and Headline News Network, provides a toll-free subscription telephone number.


Westfield-based advertising and marketing agency John Howlett & Co. recently acquired AdBiz, a promotional-branding company also based in Westfield. David Devlin, John Howlett’s executive vice president, was named president of AdBiz.

Jerry Roache Direct in Little Silver was selected to handle direct and promotional marketing for Norwalk, Conn.-based Best Friends Pet Resorts and Salons. Stephen Dick, the agency’s newly appointed vice president of marketing services, will supervise the account. The client operates a chain of 39 pet-services salons nationwide. Jerry Roache Direct provides creative-strategy, direct mail and marketing services.

Novo Nordisk Pharmaceuticals hired Sentrix Global Health Communications to promote Prandin, an oral anti-diabetic agent for type 2 diabetes, in the U.S. The client is a Princeton-based healthcare company that makes diabetes-care products, such as insulin and insulin-delivery systems. Sentrix, a Short Hills-based advertising and promotion agency, is a unit of Young & Rubicam.


The Security Industry Association tapped the Al Paul Lefton Co. to create a national public relations campaign that promotes the cli ent as a source of information on secur ity issues. The campaign will also tout the Alexandria, Va.-based association’s educational, research and technical services that it provides to its more than 300 security-company mem bers. The Lefton Co. is a Philadelphia-based marketing-communications agency.

Sellersville-based The Simon Group was named Metabo Corp.’s marketing-communications agency for the U.S. The West Chester-based client manufactures a line of industrial power tools for the welding, MRO, HVAC, woodworking and construction industries. It is a division of Meta bow erke GmbH & Co. in Nürtingen, Germany. The agency’s president, Marty Simon, and executive vice president, Jeanne Collins, head the team charged with creating a marketing and public relations program for Metabo.