DDB won the Yankees Entertainment and Sports Network business following a review, the agency said. Other contenders were undisclosed. Spending is still not determined. A print, radio, TV and out-of-home campaign is expected in first-quarter 2002.
NYC2012, the private organization running New York City’s bid for the 2012 Sum mer Olympics, selected Kirshenbaum Bond & Partners for a yearlong integrated campaign, the agency confirmed.