Agency News

CONNECTICUT

Cadbury Schweppes’ Mott’s, Stamford, is rolling out the first nationally branded unsweetened apple sauce with its Healthy Harvest line, backed by an $8 million print and TV effort, even as it undergoes an agency review for part of its business. Healthy Harvest, in country-berry, summer-strawberry and peach-medley flavors, caters to increasingly health-focused consumers who want to lower their sugar intake. The line, packaged in six-packs, was inspired by Fruitsations, which bowed in 1997. Print ads for Healthy Harvest, via Moss/Dragoti, New York, are tagged “All you taste is fruit.”