Agency News


Adams & Knight, Avon, adds the National Kidney Foundation (NKF) of Connecticut to its client list. The account, previously handled by KGA Advertising, Middletown, Conn., was won after a quiet review of local agencies. Billings are estimated to be in the low six-figures over the next 12 months. The NKF’s mission is to prevent kidney and urinary-tract diseases, improve the health and well being of individuals and families affected by these diseases and increase the availability of all organs for transplantation. Adams & Knight will create a new statewide TV campaign to support the NKF Kidney Cars Program, which asks individuals to donate their cars, vans, boats or trucks to help fund public education, patient and community services, education and organ-donation programs of the NKF. New work is expected to break at the end of the year.


Sheaff Dorman Purins, Boston, has com pleted a branding and design assignment for Cumberland Farms, Canton, Mass. The assignment—repositioning, naming and packaging design for a new Cumberland Farms’ super-premium ice cream—was developed over a four-month period. Working with the Cumberland Farms marketing department, SDP conducted competitive research and explored a variety of approaches to develop a new name, flavors and brand for the retailer. The result was six new flavors under the “Cumby’s Ultimate Scoop” label. Creative credits belong to designer and creative director Uldis Purins and Cumberland Farms’ John Dulin, who acted as copywriter on the assignment. SDP is a design-oriented marketing communications firm, specializing in the strategic planning, development and creation of a range of marketing collateral and advertising ma terials.

ViewPoint Studios, Boston, recently completed new on-air I.D.’s for The History Channel on behalf of A&E Television Networks International Division. The ViewPoint Studios design team started with The History Channel “H” logo as a bland canvas. In the first spot, the viewer sees people, young and old, from different countries filling the canvas with photographs of their families and countries. For the second spot, people from different nations again cover the “H” canvas—this time with words and symbols from their native languages. The third spot features the canvas being filled with the handprints from yet another group of people from around the world. ViewPoint Studios’ clients include Discovery Communications, Encore Media Group, ESPN Networks, The History Channel and HBO.

Magic Hour Communications, Watertown, created the theme, logo and Web site for the 2001 Massachusetts Interactive Media Council awards. For each of the past several years, hundreds of Web sites, CDs and applications have been entered, and more than a thousand people annually attend the fall banquet. The theme, “When it all comes together,” was developed to reflect both what happens during the making of an award-winning project and the nature of the awards itself. Magic Hour also developed an event logo that extends MIMC’s branding by incorporating the MIMC logo. As well, Magic Hour developed the MIMC awards Web site.

The Harvard-MIT Division of Health Sciences and Technology has appointed Bruce Lehman, president and CEO of Lehman Millet, as a charter member of its advisory council. The 40-member advisory council includes Nobel laureates, device industry CEOs, heads of venture-capital groups dedicated to the device industry and thought-leaders in the clinical community.


Glen Group, North Conway, completed the 2001-2002 Cranmore Mountain Resort brochure. Using C-Mor, the Glen Group-designed mascot of Cranmore Mountain Resort, as well as the tagline “New England’s snowplay resort,” the brochure is designed to attract families to the mountain to enjoy not only skiing but also the host of activities that are available at Cranmore. The agency has recently released the 2001-2002 Ski New Hampshire Winter Guide, the state of New Hampshire’s official winter-vacation planner. Published by the Glen Group, the guide features updates and descriptions of 15 alpine and 16 cross-country ski resorts around the state. This year’s guide also includes a special look at New Hampshire athletes who have represented the U.S. in past Winter Olympics. Fo cused on alpine skiing, cross-country skiing and snowports, the planner features extensive lodging, dining and après-ski sections that let consumers know what activities are available in the mountains of New Hampshire.


Im-aj Communications & Design, West Kingston, has been selected by several regional and national organizations for a number of marketing communications and graphic design projects. Im-aj created a brand for The Cabochon national luxury apartment complexes owned and managed by Metropolitan Properties of America. In addition to developing the brand, Im-aj has been retained by MPA to create a business set; a number of high-end, four-color brochures; and signage and collaterals for each property. Also, Rhode Island Local Initiatives Support Corp., an ongoing client of Im-aj, selected the agency to create a series of collaterals and a feature video commemorating the organization’s 10th anniversary in Rhode Island. The video, which will also serve as a long-term marketing tool, was designed, scripted, videographed and edited by Im-aj; it will be unveiled at LISC’s 10th anniversary celebration.

The first RDW Group minority scholarship at the Rhode Island Foundation has been awarded to Pawtucket resident Francisco Araujo, a sophomore at Rhode Island School of Design. The fund, established last year by the RDW Group, Providence, one of New England’s largest advertising/communications firms, is intended “to encourage the greater participation of students of color in the study of communications.” A 2000 graduate of Central Falls High School, Araujo immigrated to the U.S. from his native Colombia in pursuit of a good education. He is an illustration and art-history major at RISD, having transferred from the Massachusetts College of Art after his freshman year. RDW Group is a full-service provider of communications services, with its business concentrated in manufactured goods, healthcare, consumer services, business-to-business, insurance, banking communications.