Agency News


G.M. Anderson & Associates in Springfield has been selected as the first advertising and marketing agency for the Springfield Airport Authority, which oversees Springfield Capital Aiport. A search for a shop began in June as part of an effort to attract more business and leisure travelers, said Bob O’Brien, the airport’s executive director. The selection was made shortly before the Sept. 11 terrorist attacks, and the authority and its agency are re-evaluating their marketing approach.

Two TV spots from Rhea & Kaiser in Naperville were named finalists in the recent Telly Awards. The commercials pitched products for Aventis CropScience.


Associated Advertising Agency in Wichita was chosen by Art’s & Mary’s Home Style Tater Chips to handle the company’s advertising. Headquartered in Cheney, Art’s & Mary’s is distributed throughout Kansas, with expansion plans for southwestern Missouri and Oklahoma. Art’s & Mary’s is owned by Bret and Jeff Albers, who started marketing the chips two years ago.


Alan Frank & Associates in Bloomfield Hills took first place in a national competition among KFC regional advertising agencies for its creative use of media and publicity. AF&A helped launch the fast-food com pany’s spicy-wings product.


Yamamoto Moss, Minneapolis, garnered new projects from clients Atinera in San Francisco; the Eastman Kodak Co. in Rochester, N.Y.; Union Station in Kansas City, Mo.; and Xcel Energy in Minneapolis. The shop is developing brand strategies for Atinera and Union Station; working on consumer desktop interface concepts for Eastman Kodak; and studying customers in Texas for Xcell.

Polaris Industries tapped Miller Meester Advertising to handle its Polaris Professional Series Workmobiles. The Workmobiles are light utility vehicles designed for landscape contractors, general construction and maintenance work. The Minneapolis agency is currently working on a long-term program to expand Polaris’ national dealership base.

The Minneapolis and St. Paul branches of the YMCA named Kerker as lead agency. The Minneapolis shop will develop a multi-media campaign to help increase memberships, donations, program enrollments and new openings. Kerker is currently working on TV and radio spots.

Colle + McVoy in Minneapolis has developed a new Web site for The Day One Center, a partnership of battered women’s shelters in Minneapolis. The site will publicize a special hotline number and information on domestic abuse.

Geoffrey Carlson Gage in Excelsior has gained several new clients: EverGreene Jewelers, Authentic Teddy Bears and Staffing Partners. For EverGreene Jewelers in Minnetonka, the agency will handle brand- building, including the development of a Web site. Authentic Teddy Bears, a subsidiary of JS International in South Korea, has also asked the shop to develop a Web site. Staffing Partners, Minnetonka, chose GGH to run a direct-mail campaign.


Burger King hired VML to handle its interactive duties. The Kansas City shop will develop Internet promotions for children and adults and evaluate the burger chain’s Web offerings.


Malone Advertising and its Internet arm, Zeris Interactive, were named among the 99 best places to work in northeast Ohio by NorthCoast99, a regional awards program. The company’s “open-door policy”—no offices have doors, so senior managers work alongside youthful creatives—was a key reason why Malone and Zeris captured the honor. NorthCoast99 is the brainchild of the Employers Resource Council and Enterprise Development.

Brewster Cheese, North America’s largest manufacturer of Swiss cheese, selected Innis Maggiore Group as its lead agency. The Canton shop will provide advertising and public-relations services for the Brewster, Ohio, company.

Wyse Advertising’s Zerotime Interactive has developed a new performance-based billing system called “zerorisk.” The Cleveland shop’s program is based on the agency meeting measurable performance goals.

Conrad, Philips & Vutech won several Healthcare Advertising Awards from Healthcare Marketing Report, based on the agency’s work for Columbus Children’s Hospital. The shop won two golds and two silvers for four print pieces.


MARC USA/Pittsburgh president Michele Frabrizi was awarded the Pittsburgh Chamber of Commerce’s Athena Award. The prize recognizes women business leaders in the Steel City. In winning the award, Fabrizi, president of MARC since 1998, said, “I salute the Chamber for recognizing the contributions of women everywhere.”


Advertising, Boelter & Lincoln in Milwaukee has been chosen to handle advertising and marketing for the Milwaukee Area Technical College. AB&L previously had the account for seven years, from 1991-1998. A direct-marketing and public-relations cam paign is planned. MATC has four campuses, which are home to approximately 60,000 students.

Marx McClellan Thrun, Milwaukee, was chosen by the city of Manitowoc to implement an advertising campaign aimed at attracting retail and light industry, as well as tourists, to the town.

Nakano Foods tapped the Goltz Seering Agency in Green Bay as its lead agency. The shop will develop and execute marketing plans for the Mount Prospect, Ill., company’s vinegar brands, which include Nakano, Four Monks and Barengo.

Ovation Marketing in La Crosse has developed a new program called Brand Life. The research effort develops strategies to manage a client’s brand. The agency was also named a national finalist in two categories of the Silver Microphone Awards, which recognizes the best local and regional radio commercials in the U.S.

TMP Worldwide recently acquired Hunt Marketing in Wisconsin. The agency will be placed within the New York network’s TMP Direct division, providing clients with an operational presence in the Midwest. The world’s largest Yellow Pages ad agency, TMP also handles di rect marketing.