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NEW YORK

Advertising and communications agency Palio Communications was hired by Ascent Pediatrics to handle advertising and marketing duties for two of its products, Orapred, an oral liquid steroid, and Primsol, an oral liquid antibiotic. The client is a pediatric pharmaceutical company based in Wilmington, Mass. Palio, which specializes in healthcare and consumer products, provides services in the following areas: business-to-business advertising; brand development; analysis and management; consumer advertising; global marketing; interactive communications; relationship marketing; product launches; strategic planning; and creative services.

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