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KeyNext, Portland, KeyCorp’s business-to-business e-commerce unit, has tapped VIA as its sole KeyGuide marketing alliance partner. The new alliance brings VIA’s strategic communications and brand engineering talents to bear for KeyNext clients seeking e-business solutions from best-of-breed companies. The KeyNext program targets business clients in the $10 million to $1 billion annual revenue range whose e-business initiatives could benefit from the services of alliance partners.MASSACHUSETTS

PAN Communications, a 68-person full-service public-relations agency, has secured new business within the agency’s e-business, high-technology and trade-show portfolios.

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