Agency News

ARIZONAPhoenix-based Santy Advertising-Commu nica tions designed packaging for China Mist Tea Co.'s iced tea. The shop has handled point-of-purchase, in-store merchandising and advertising for China Mist for six years. NEVADAMedia Access Group in Reno handled advertising and public relations for the opening of the Golden Acorn Casino & Travel Center in Campo, Calif. NORTHERN CALIFORNIASan Francisco interactive design firm 415 launched a redesigned Web site for the San Francisco Ballet. The site features original music and photography meant to capture the feeling of movement and excitement, as well as information about upcoming performances, the ballet, the San Francisco Ballet School, community programs and online ticket sales.Black Rocket/Euro RSCG and Phoenix Editorial, both in San Francisco, completed a new TV spot for the University of California, Berkeley football team. The spot broke in September in Northern California, and shows Cal Bears football players loading loud people into a van. The tagline is, "We want your noise." Round2 Communications opened a San Francisco office. The media buying firm also has offices in Los Angeles and London, as well as some East Coast affiliates. San Francisco high-tech marketing and public relations firm Silicon Valley Marketing Group has launched worldwide operations. The company, which offers strategic marketing consultation, marketing communications strategy and implementation and PR management services, also has offices in London and Kuala Lumpur, Malaysia. Grey in San Francisco created three TV spots for Papa Murphy's Pizza, showcasing each type of pizza the client makes. Bassett Productions in Burlingame produced the spots. ExcitePR, a technology public relations firm with offices in New York and San Francisco, announced it will merge its practice with Neale-May and Partners, a $15 million Silicon Valley agency with offices also in New York and San Fran cisco. Miranda Tan, president and founder of ExcitePR, joins NMP's executive team as vice president. AtomicPR, San Francisco, will provide public relations services to Yaga Networks, Foster City, a provider of distribution and transaction infrastructure for the global digital-goods marketplace. The Napa Valley Vintners Association in St. Helena launched its first ad campaign on behalf of Napa Valley vineyards and their wines. Developed by David Mantel & Associates in Lafayette, four print ads focus on the notion that Napa Valley is a winegrape grower's paradise. The tagline is, "Napa Valley. To a winegrape, it's Eden." OREGONWaggener Edstrom in Portland added jaalaM Technologies to its roster. The company, based in Burnaby, British Columbia, specializes in delivering network-intelligence software to large enterprise clients. Robley Marketing in Portland was tapped by senior-care facility operator LifeStyles for ad and public relations services. Leopold Ketel & Partners in Portland was retained by Transitions for Health, a women's wellness company. The Portland client plans to spend $1 million on marketing, advertising and public relations to support national new-product launches. The agency edged out shops in Portland and Colorado for the account. Power Public Relations in Portland is TFH's PR agency. Portland Web design firm Paris France relaunched a Web site for Millennium Three, a manufacturer of freestyle snowboards. The site includes new product and M3 team updates, video and audio clips and a dealer directory.SOUTHERN CALIFORNIAThe Townsend Agency in San Diego added three clients: Cirque Corp., a provider of input technology for digital devices; The Shechtman Group, a consulting company specializing in personal and professional growth; and the Foundation for Enterprise Development, a nonprofit education, training and consulting organization dedicated to advancing the use of entrepreneurial employee ownership. Foote, Cone & Belding in Irvine created a pro-bono advertising campaign for the Orange County chapter of the Boy Scouts of America. The campaign includes yard signs, bus-shelter ads, stickers and posters aimed at promoting the activities and events available through the Boy Scouts. Los Angeles-based Acento Advertising created an on-pack "Drive away with Weber's brand" promotion and out-of-home advertising for Weber's bread from Bimbo Bakeries USA. Bimbo is planting scratch-and-win game pieces in bread bags, with a grand prize of a 2002 Nissan Altima. The promotion runs through the end of October in Southern California. Lawrence, Mayo & Ponder in Newport Beach added technology firms FileNet Corp. and Procom Technology to its client roster. For FileNet, a Costa Mesa-based e-business content-management and document-imaging company, LM&P will handle branding and marketing strategy for its new collaborative commerce software product, Brightspire. Work for Procom, an Irvine-based designer and provider of network data-storage products, includes corporate branding, new-product launch positioning and campaign development. Marshall Advertising & Design in Costa Mesa was tapped by the Costa Mesa Conference and Visitor Bureau for its creative advertising and consumer media account. The decision follows a review that began in the spring and included four other finalists. Spotlight Health in Los Angeles is planning a national campaign featuring Rodney Dangerfield to address abdominal aortic aneurysm awareness. The campaign will include streaming-video clips on the Spotlight Health Web site, which also provides information, online tools and an online support group led by Dangerfield. Huntington Beach firm MKM was retained by Park City Mountain Resort in Utah to handle media relations for the 2002 Olympic Winter Games in February. The resort will host men's and women's alpine giant slalom skiing as well as all snowboarding events. 3 Ring Circus, a Los Angeles branding company, completed a study of Astral Television Network's pay-TV movie channels among consumers in Canada. 3 Ring Circus plans to deliver a study that provides an understanding of potential target audiences for Astral. Shake-A-Leg Productions, a full-service boutique music and sound-design production company, moved into a new, 1,000-square-foot facility in Santa Monica. The (continued on page 40)(cont. from page 38)company also completed projects for E! Entertainment Television, HBO and the Fox Movie Channel. Belief, a broadcast design and production studio in Santa Monica, completed broadcast design promotion projects for ABC, WGN, TBS and the National Geographic Channel. The company also designed the main title sequence for ABC's The Wayne Brady Show. The Ardell Group, a high-tech public relations firm in Del Mar, added Kivera to its client roster. The company provides location-based services for the travel, voice, Web and wireless industries. Enlace Communications in Los Angeles produced a fall-sale TV ad for Macy's that aired on Spanish-language stations in Western markets. The 30-second spot, titled "Catwalk," features a woman who tries on clothing at Macy's and envisions herself as a runway model. The spot continues Macy's "Mas gusto. Mas tu" ("More pleasure. More you") campaign that debuted in April. The T&O Group in Irvine launched a campaign for the Orange County chapter of The National Multiple Sclerosis Society tagged "Multiple sclerosis. Once you know what it is, you'll want to help." The pro-bono campaign includes bus shelter posters, public relations and interactive efforts. Sankofa Communications, a full-service marketing, promotions and advertising firm targeting ethnic consumers, has opened in Los Angeles. The shop is the newest member of New York-based communications group Chisholm-Mingo. It will be led by 10-year advertising and marketing veteran Gail Gibson. Willis Advertising in Laguna Hills landed six new accounts: Jouve Data Management in Irvine; Newport Medical Instruments in Newport Beach; Master Industries in Irvine; Orco Block in Stanton; Palomar Pomerado Health System in San Diego; and H&R Block Mortgage in Lake Forest. The shop also prepared advertising and marketing materials for a new DeCrane Aircraft product and launched a campaign for Hoag Hospital. Susan E. Atkins & Associates, a communications consulting firm in San Diego, added five new biotech clients: Battelle Pulmonary Therapeutics in Columbus, Ohio; Nereus Pharmaceuticals, Salmedix and Epicyte, all in San Diego; and Sagres Discovery in Davis. Independent TV and commercial production company Film Roman in North Hollywood produced TV spots for Burger King and C.C. Lemon featuring characters from The Simpsons. The Burger King spot, which was created by Campbell Mithun and runs through Halloween, features Bart, Lisa and Millhouse in Halloween costumes enjoying black cherry slushies from the fast-food chain. The C.C. Lemon spot, which is part of an ongoing campaign with Hakuhodo Advertising in Tokyo, features Simpsons characters at a baseball game. Halsted Communications in Ventura was retained by six new clients: Papa John's Pizza Greater Los Angeles Co-op, for a marketing communications campaign promoting the "better pizza, better communities" involvement of Papa John's 120 L.A.-area restaurants; BioEnterics, for a reimbursement program for its surgically implanted weight-control products; Medstone, for the introduction of a new method of treating gallstone disease; Dako, for marketing communications projects targeting medical laboratories; Applied Medical, for the introduction of GelPort, a device that aids surgeons in hand-assisted minimally invasive surgery; and StemSource, for marketing a new method of harvesting and storing adult stem cells.The Miller Group Advertising in Santa Monica launched its first ad campaign for Alegacy Foodservice Products Group. Ads tout Alegacy's product innovations, service, longevity in business and product line. UTAHIntegrated Marketing Group in Salt Lake City created packaging for MetaboMints and MetaboGum, two new products from diet and energy product maker MetaboSure. Euro RSCG/DSW Partners in Salt Lake City launched an estimated $750,000 print campaign for hard disk drive and storage company Maxtor Corp. in Milpitas, Calif. The print ad features Maxtor's Atlas 10K III enterprise disk drive and is running through December. WASHINGTONSeattle-based Hornall Anderson Design Works completed an identity redesign for the NBA's Seattle SuperSonics. The green and yellow logo is meant to evoke the tradition of the Sonics and recall its 1979 championship season. Marketing communications company New Path Marketing has begun operations in Kirkland. The company will offer project management services for outdoor manufacturers, hospitality and food and wine segments. New Path was founded by former EMB Partners executives David Barbrack and Lori Lerian. The Garrigan Lyman Group in Seattle launched a Web site for Miami-based Carnival Corp. under its multi-cruise-line brand name, World's Leading Cruise Lines. The site, www.leaderships.com, allows the company to present its six cruise brands—Holland America, Cunard, Seabourn, Carnival, Costa and Windstar—in one place. The agency also created a campaign to support Pigs on Parade, a benefit for the Pike Place Market Foundation. The shop's work includes ads, a city bus wrap, street banners, billboards and a Pigs on Parade calendar and book. The Hacker Group in Bellevue was tapped to design and implement direct marketing programs for two Key3 Studios seminars: Windows on Healthcare 2001 and IT for Wall Street 2002. WhiteRunkle Interactive in Spokane is developing Web sites for Nintendo games Wave Race: Blue Storm and NBA Courtside 2002. The games are part of the lineup for Nintendo's new gaming console, GameCube, set to launch on Nov. 18.Merchandise agency Bensussen Deutsch & Associates in Seattle acquired crosstown promotional merchandise company Brandfly. Terms of the deal were not disclosed. DDB in Seattle won additional business from the Washington State Department of Transportation—the commute-trip reduction account. The program is designed to encourage alternatives to driving to work alone and is estimated to be worth $500,000. Also in the review were incumbent WhiteRunkle Associates in Spokane and Seattle shops WongDoody and Gogerty Stark Marriott, which pitched together. Seattle design firm RMB Vivid created marketing communications materials for Canadian beverage firm Jones Soda Co. Engine Interactive in Seattle was chosen to redesign the Web site for Northwest publisher Sasquatch Books. The goal is to grow its audience base and improve access to the site's e-commerce features.

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