Agency News


An exhibition of DeVito/Verdi’s work will be on view from July 11 through the end of the summer at the One Club Gallery. The show marks the New York agency’s 10 years in the advertising business, and will consist primarily of print ads for clients such as the American Civil Liberties Union, the Pro-Choice Public Education Project, New York magazine and Daffy’s.

Strategics Advertising in Westbury launched Strategics Media Solutions, an independent operating division that will provide small companies with media buying services. The new unit will target companies with ad budgets of less than $1 million.

College Point-based Display Technologies customized napkin and straw dispensers for PepsiCo to generate awareness for the Pepsi brand in U.S. restaurants and diners. Display Technologies, which designs and manufactures merchandising materials, distributed 4,000 of each dispenser to restaurants nationwide. The company also created the Lipton Fountain Enhancer to build awareness of the Lipton Tea brand, issuing 4,000 of the beverage dispensers to restaurants across the country. The dispenser serves Lipton Iced Tea and Lipton Raspberry Iced Tea.

Bates Healthworld acquired Schwab and Piquette Communications, a privately held healthcare-communications agency in Toronto. The acquired shop’s new name will be Bates Healthworld Canada. Its management and staff will remain the same. New York-based Bates Healthworld provides pharmaceutical and health care clients with advertising, promotions, consulting, contract-sales, public relations, medical-education, marketing-research, publishing, interactive-multimedia and database-marketing services.

Rabasca + Co. was hired by Hauppauge-based Catholic Health Services Home Care & Hospice. The client is part of Catholic Health Services of Long Island, a network of health and human-services organizations. Through its member organizations, the client offers home-care services to people in Long Island. In an effort to increase awareness of Catholic Health Services Home Care & Hospice’s services, Rabasca + Co. will create print, radio, broadcast and collateral communications materials for the client. The work will feature a toll-free telephone number people can call for information on senior health issues and caring for those with incurable illnesses, among other subjects. The advertising and communications agency is located in Melville.


The Marianas Visitors Authority tapped Starr Seigle Communications to promote tourism on the islands of Saipan, Tinian and Rota to the Japanese and North American markets. The account, estimated to be worth more than $2 million during the next year and a half, includes travel trade and consumer advertising, public relations and Web site development. Starr Seigle will also help create an international sports event for Saipan. Based in Honolulu, with offices in Upper Montclair, Las Vegas and Guam, Starr Seigle includes Starr Seigle McCombs Advertising, StarrPR, QMark Research & Polling and Starr -Tech Interactive.

Martindale Hubbell, a division of Reed Elsevier, awarded advertising and marketing duties for to Gianettino & Mere dith in Short Hills. The account was formerly handled by Flynn, Sabatino & Day. Gianettino & Meredith will create a radio campaign meant to drive traffic to the Web site; the work will run through the summer. The budget for the initial campaign is about $1 million. The site features a list of lawyers and firms nationwide, and information on their areas of specialization and case experience, as well as general tips on hiring a lawyer. G&M also was hired by the Resorts Atlantic City casino hotel to handle the client’s advertising and branding efforts. The budget for 2001 is estimated at $5 million. The account was previously handled by Lang/ Durham.

DMR Architects, a Maywood-based architectural firm, tapped PFS Marketwyse for brand consulting work and to manage its public relations, marketing and advertising efforts. The Totowa-based advertising, communications and production agency will launch a campaign for the client that will include market research, media placement and advertising. The work is expected to break in the fall.