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CMR, a provider of strategic advertising and marketing information, incorporated a new technological advancement into its Broadcast Verification Services, which tracks the occurrence of TV programming and commercials within hours of airing. CMR’s BVS worked in conjunction with VEIL Interactive Technologies to customize VEIL’s data-transmission platform, which now affords higher tracking accuracy and compati bil ity with all current digital-compression and digital-distribution systems. CMR is the sole broadcast-verification licensee of the pat ented VEIL technology, an acro nym for Video Encoded Invisible Light.

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