agency news


CMR, a provider of strategic advertising and marketing information, incorporated a new technological advancement into its Broadcast Verification Services, which tracks the occurrence of TV programming and commercials within hours of airing. CMR’s BVS worked in conjunction with VEIL Interactive Technologies to customize VEIL’s data-transmission platform, which now affords higher tracking accuracy and compati bil ity with all current digital-compression and digital-distribution systems. CMR is the sole broadcast-verification licensee of the pat ented VEIL technology, an acro nym for Video Encoded Invisible Light. VEIL allows CMR to reliably track any TV broadcasted material, including commercials, video news releases, promos, public service announcements and programs. Among other uses, this service permits advertisers to detect if their spots have run at the correct times and to track the effectiveness of direct marketing campaigns. CMR, a Taylor Nelson Sofres company, is headquartered in New York.

M&C Saatchi in New York won the advertising account for UKinNY, a two-week festival that showcases contemporary Britain, from the arts to technology, as it celebrates the relationship between the United Kingdom and New York City. The event is slated to take place Oct. 14-28. British Airways is the presenting sponsor. The festival’s 100-plus events will be presented under the patronage of Prince Charles, with the guidance of an advisory council made up of members such as Terence Conran, Lynn Redgrave and Elton John.

DMDNY, an organization that holds an annual conference celebrating direct and integrated marketing resources, services and education, separated into two entities: DMD Marketing Conference and Expo—New York and the Direct Marketing Day Foundation. The former, in its 36th year, was created to present innovative ideas and technologies to top exec utives from the U.S. and around the world. The DMD Marketing Conference and Expo—New York is a four-day event that covers a variety of topics, including direct and integrated marketing, e-commerce, database innovations and creative services that have a significant impact on direct marketing businesses.

Marketing-communications firm The Halo Group won 11 Summit awards in this year’s international Summit Creative Awards Competition, based in Portland, Ore. The Halo Group’s advertising for FrameMica won a Gold in the “Trade Newspaper/Magazine” category. The agency’s work for FrameMica, including an ad for Rustic Pine picture-frame moulding, also received three Silvers. The ad featured a beaver using the frames for its dam and the tagline, “Frames that fool the experts.” The shop’s work for St. George’s University in the West Indies won six awards, including a Silver in the “Business to Consumer” category for a four-color brochure about research facilities at the university. A public service TV spot promoting education in the Caribbean, “Hurricane PSA,” won a Bronze award. The ad equated the destruction of a hurricane with the damage brought about by a lack of education.

In conjunction with the 42nd annual Clio Awards, for which it co-sponsored the Clio TV & Radio Dinner & Dance and Post-Gala Party, Bates in New York launched “The Mother of All Portfolio Contests” in a print ad published in the Clio program. The debut of the nationwide advertising talent competition will be open to seniors and recent graduates of a select group of art schools that include Adhouse, Fashion Institute of Technology, Miami Ad School, School of Visual Arts and Syracuse University. Contestants will submit a portfolio of their best work to Bates, which is assembling a panel of its creative directors to judge the entries. A grand prize of $5,000 will be awarded to the student whose body of work is judged most exceptional; four runners-up each will receive a digital camera. The deadline for entries is July 2; winners will be announced in August.


The MWW Group’s Trenton public affairs office was hired by South Jersey Health Systems to create and implement a public-affairs campaign to aid the development of a regional medical center in Vineland. South Jersey Health Systems currently operates four hospitals in Cumberland and Salem counties. MWW is headquartered in East Rutherford.