Agency News

NEW YORK-Eric Mower and Asso ciates received five awards at the recent American Advertising Federation District Two Addy competition. EMA won for work done on behalf of Agricultural Consulting Services, Creatacor, Solvay Paperboard, the 2000 Syracuse Ad Club Show and EMA's self-promotion business-to-business direct mail campaign. The agency provides advertising, public relations, sales promotion, media planning and execution, direct marketing, marketing research and interactive services from its offices in Buffalo, Rochester, Syracuse, Albany, White Plains and Atlanta.Lifestyle marketing-communications agency Lou Hammond & Associates in New York added four new accounts: Steuben and the Steuben Gallery; Hekman Furniture; The Spa at The Hotel Hershey; and the Royal Scotsman train.CMG Communications in New York undertook a pro bono advertising initiative on behalf of the North Shore Animal League, a pet-adoption agency on Long Island. CMG will be responsible for television, radio, print and PSAs. The campaign is expected to launch this summer. New York agency Partners & Levit Advertising won the advertising and sales-promotion account of B.I.G Group, a U.K.-based manufacturer and marketer of personalized business products that include name badges, business cards, stationery, corporate jewelry and plaques. The client will invest about $1 million in its U.S. launch. Partners & Levit's assignments include advertising, direct mail, marketing research, trade-show planning, Internet marketing, a customer-loyalty program and media relations.CMR, a provider of strategic advertising and marketing information, hired New York-based KCSA Public Relations for a comprehensive public relations program. CMR, a Taylor Nelson Sofres company, offers strategic advertising intelligence to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of more than 900,000 brands across 15 media. Headquartered in New York, the client maintains sales locations in major U.S. markets. NEW JERSEYThe Quantum Group was awarded second place in both the "Best Print Media Effort" and "Best Special Patient Population Campaign" categories at the third annual DTC Recognizing Excellence Awards. The Quan tum Group, the consumer-advertising and promotion arm of CommonHealth in Parsippany, received the awards for work it did on GlaxoSmithKline's Avandia brand. The prod uct is used in the treatment of type 2 diabetes. CommonHealth, a healthcare-communications network, is a WPP Group company.Lawrence Krampf, founder and CEO of Princeton Communications Group, was named 2001 Entrepreneur of the Year by the Chamber of Commerce of the Princeton Area. The award recognizes excellence in business and community leadership. PCG is a Princeton-based marketing and communications agency. PENNSYLVANIADesign firm McCue Design Consultants and marketing-communications company Year ick -Millea won a Pro-Comm Award from the Business Marketing Association. The companies, both based in Pittsburgh, won the Best in Division Award for a multi piece direct mail program they created for RHI Refractories America, a Pittsburgh-based maker of heat-resistant ceramic bricks and sprays. The three-part campaign, initiated last spring, introduced the client to industrial manufacturers throughout the Western hemisphere after it joined three large U.S. refractory producers under a single corporate identity.FlashPoint—DBC, the advertising division of Diccicco Battista Communications, received six awards at the 2001 Philly Gold Awards ceremony held April 19 in Philadelphia. The agency was recognized for its creative work for GMAC Commercial Mortgage, Bluestone Software, Motorola, CarrierChoice and Wampler Foods. The shop also won an award in the "Unsold Work" category for its Cosmic Music pitch created for CDNow.

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