Agency News

NEW YORK

Grain, a design and production company that specializes in creating commercials for the Internet, completed its first project, a Web spot for Sprint from McCann Relationship Marketing. The new commercial, which was directed by Grain creative director Alex Weil, is entirely animated and features a red arrow whose movements are accented with sound effects. The arrow swoops across the screen, bursts out of a spinning animated newspaper, swirls into a coiled phone cord, rings bells, makes 3-D zooms to key Sprint messages and leads view ers to the order page. New York-based Grain was launched in February.

Marketing-communications agency Crow ley Webb and Associates, which has offices in Buffalo and New York, was retained by West Pharmaceutical Clinical Services Group of Evansville, Ind., to create a brand-identity campaign. The agency com peted against eight shops nationwide, winning the business in late December. West’s technologies include the design and manufacture of packaging components for pharmaceutical, healthcare and consumer products; research and development of drug-delivery systems; contract labora tory services; clinical services; and other offerings that support the manufacturing, filling and packaging of pharmaceutical and healthcare products.

Conspiracy, a commercial-production company based in New York, merged with Austin, Texas-based production company Ammo to form Conspiracy Texas. Ammo founder and executive producer John Gil li land will head the new office. Conspiracy was founded in 1998 by executive pro ducer Tony Harding; Gilliland founded Ammo the same year.

Hampel/Stefanides, a New York-based advertising agency and wholly owned subsidiary of the Envoy Communications Group, launched its first ad campaign for investment-advisory company Neuberger Berman. The effort’s tagline, “Money management is what we do,” highlights the firm’s leadership in private asset management and takes aim at expanding its core customer base of high-net-worth individuals. The print campaign will include placements in publications such as Fortune, Forbes, The Wall Street Journal, Travel + Leisure and Food & Wine. It will also target “new-economy” publications such as Upside and eCompany Now, among others.

NEW JERSEY

Red Flannel, a branding, design and marketing company headquartered in Freehold, shortened its name from Red Flannel Design Group. The shop was founded by Bob Flanagan and Jim Redzinak in 1985. Red Flannel’s clients include Jersey Shore Medical Center, Chubb Insurance and New Jersey Resources.

Public relations company The MWW Group was hired by Boston-based Legal Sea Foods to promote the grand opening of a store in the Garden State Plaza Mall. The East Rutherford-based agency also added AirSphere Corp. to its New York office’s technology practice. The U.S.-based client, which has R&D facilities in Israel, tapped MWW to create and implement its corporate positioning, branding and strategic media-relations program. In addition, MWW’s New York office added Platinum Rye Entertainment to its client roster; the entertainment-marketing company hired MWW to brand its president and CEO, Ryan Schinman, as one of the leading entertainment consultants in the country.

Pasta maker Agnesi tapped Block Advertising & Marketing of Verona to create and implement a branding strategy for the company. Agnesi, which was founded in northern Italy in 1824, is part of the Colussi Group. Block’s advertising program for Agnesi will be launched in upstate New York and will include public relations, print and broadcast advertising, and point-of-purchase support.

Princeton eCom, a provider of electronic billing and payment services, hired The Garfield Group and Garfield Group Public Relations as its strategic partners for inte grated marketing communications. Both agencies are located in Trenton.