Agency News


The Kaplan Thaler Group in New York won the $10 million Pilot Pen creative account after a review. Also competing were New York-based shops Christy MacDougall Mitchell and Warwick Baker O’Neill. The incumbent was KGA Advertising in Middletown, Conn.

Colorist Eric Alvarado and editor Rob Padva of Post Perfect recently completed post-production on Spike Lee’s “Show Me Something” campaign for the National Football League. Close-ups of players contrasted with the empty Tampa and Chi cago stadia, and were underscored by a pumping soundtrack. The series of 10-second spots began airing in the U.S. in December, as well as various 10-, 20- and 30-second spots airing internationally. Bob Giammarco at Lower East Side, and Mark Barasch and P. Dennis Mitchell at Barasch Music and Sound completed the audio mix. Post Perfect is part of the New York Media Group family of companies, which includes East Side Mix, Lower East Side, Superdupe Recording, Cyclotron and Crush Digital Video.

Hartnick Consulting last month launched as a boutique marketing-consulting firm. It will help media companies, cultural and educational organizations, and early-stage e-commerce companies use the Internet to grow their revenues, ROI and audience base. Founded by Kate Hartnick, who most recently was vice president of the strategic planning group at i-traffic, the New York-based company will help its clients research, develop and execute marketing plans, media plans, sales strat egies, and business development and strategic alliances.

Media Logic, a marketing, advertising and public relations firm in Albany, won the Crystal Award of Excellence for MVP Health Plan’s “Smart Move” TV commercial in The Communicator Awards 2000 National Video/Film Competition. The “Smart Move” spot took top honors in the Broadcast/Cable Commercial cate gory. Media Logic created the ad for the MVP’s fall 2000 enrollment campaign. This campaign was also a national winner in the 2000 Vision Awards in December 2000.

Animation director J.J. Sedelmaier of J.J. Sedelmaier Productions in White Plains worked on an animated commercial campaign for Hotwire, an online travel site founded by six major airlines. This was Sedelmaier’s first animated project for an online client and the first from San Francisco agency Goodby, Silverstein & Partners. The first of four spots, “George Johnson,” centered on a man who spent too much on airline tickets for his family and is subsequently sent out the airplane emergency door. The other three ads explore the possible results of buying airline tickets from other travel services versus Hotwire. Users of a “guess-your-price-travel Web site,” for example, might find themselves landing in Paris, Texas, rather than Paris, France.

Health, family, warmth and enjoyment are the theme of four winter spots for Campbell’s Soup from BBDO in New York. The spots were edited by Nelson Leonard and Renny Maslow of Editing Concepts, also in New York. “Celery” features two weight-conscious co-workers who are envious of a colleague enjoying a bowl of soup while they eat celery sticks. In “Don’t Get Up,” a computer-obsessed teen prepares Campbell’s new ready-to-serve soup for his younger brother without taking his eyes away from his laptop or leaving his wheeled computer chair. In “Birthday Gift,” a father receives can after can of tomato soup as a voiceover explains its health benefits. And “Dad” focuses on a father attempting to show his son that he can cook as well as the boy’s mother by using Campbell’s Soup.

Razorfish, a global digital-solutions provider based in New York, designed and implemented the new on-air identity for Arte, a European arts and cultural TV network. The new look was unveiled on Jan. 1. The network’s extensive rebranding initiative focuses on the channel’s new way of structuring station breaks. The new design involved the creation of numerous stories that take place in locations such as the country, mountains, sea and city, and feature characters that include children, street artists, a greengrocer, lovers in a forest and a backpacker traveling across Europe.

Hill and Knowlton expanded its Diversity Communications Group, a national asset group that offers specialized expertise in public relations, public affairs, internal communications and advertising consulting for the gay and lesbian and multicultural markets. Managing director Raúl Garza will head the nationwide group from the agency’s Los Angeles office. Hill and Knowlton, part of WPP Group, is an international public relations and public affairs firm based in New York, with 71 offices in 34 countries and an associate network.

Public relations and advertising agency HJMT Communications in Long Beach was retained by the Long Island Venture Group for the third year in a row to coordinate and produce the Long Island Capital Forum. This will be held June 7 at the Huntington Hilton in Melville.

Epoch 5 Public Relations in Huntington was tapped to represent Titleserv, based in Plainview. Titleserv provides title insurance for residential and commercial real estate transactions.

UKinNY, the New York-based festival that will celebrate the best of contemporary Britain, hired New York-based Lou Hammond & Associates as its national public relations firm. The festival is a major element of a long-term campaign to rejuvenate Britain’s image in the U.S.


Medical-communications company Ribotsky Worldwide in Somerset launched a Web site, In addition to providing information about the agency and healthcare marketing communications, the site features parodies of TV shows, movies and commercials, as well as an interactive soap opera.


PCA Pipeline, a four-page newsletter created by Al Paul Lefton Co. for Rohm and Haas Co.’s Agricultural Chemicals Business, won first place in a public relations awards competition sponsored by the National Agri-Marketing Association. By winning in Region 5, which extends from Maine to Florida and west through Arkansas and Louisiana, the news letter qualifies for entry in the national NAMA awards program. Winners of that competition will be honored at NAMA’s national meeting in Denver in April. The Lefton Co., based in Philadelphia, also garnered regional merit awards for two direct mail pieces it created for Confirm insecticide and Goal herbicide. The pieces qualify as national entries. The agency won an award from NAMA’s Chesapeake chapter for a California radio campaign it completed for Rohm and Haas.

Richard P. Ritter, the King of Prussia-based marketing-communications and ad agency for convenience-store chain Wawa, selected MayoSeitz Media in Blue Bell as the client’s broadcast-media agency. The client is based in Wawa.