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The U.S. Smokeless Tobacco Co., a part of UST, has consolidated its advertising assignments at Warwick Baker O’Neill. The decision followed a review for the company’s Skoal brand, which was previously handled by Vogt/Wein in Westport, Conn. The consolidation brings USSTC billings at the New York agency to a reported $15 million annually. Warwick, which has handled the USSTC’s Copenhagen brand for more than 32 years, will now assume responsibilities for Skoal, Rooster, a new brand, and the promotion of the company’s recent name change.
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