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NEW YORK
Lowe & Partners/SMS, New York, this week expands its campaign for Excite’s ” home” broadband service to six markets, including Dallas/Fort Worth and San Francisco.
In four TV spots, a John Goodman-like character personifies the “big cable” that speeds Internet access. The tagline is “Think big. Think fast.” The shop also produced direct marketing materials and radio, print and outdoor ads for the Redwood City, Calif., client.
Earle Palmer Brown, New York, a division of EPB Communications, has won the branding strategy and corporate positioning assignment from Baxter Hyland Immuno, a division of Baxter Healthcare Corp.


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