Agency News

CONNECTICUT Andrea Obston Marketing Communications in Bloomfield will create and execute a public relations program for First Cathedral Baptist Church, also Bloomfield. The new home of the First Baptist Church of Hartford and the largest church in New England, First Cathedral contains a 3,400-seat sanctuary, elementary school, bookstore and audio and video facilities. Creative marketing firm Mascola in New Haven has helped Nutmeg Big Brothers Big Sisters win the award for Best Multimedia Campaign at the International Big Brothers Big Sisters marketing competition, beating out more than 500 contestants. The "Be Big" campaign features children speaking directly to potential volunteers with statements such as "I don't want your money" and "I don't care what color your skin is." The recruitment campaign produced hundreds of inquiries for the organization's Connecticut agencies, helping reduce the list of more than 600 children waiting for a mentor. O'Neal & Prelle in Hartford has been recognized for excellence in television advertising. The firm received three Telly Awards for creative work produced for St. Francis Care Hospital and Medical Center and Anthem Blue Cross & Blue Shield of Connecticut. Goodwick Associates in Newtown has received three American Graphic Design Awards, sponsored by commercial arts publication Graphic Design:usa. The agency won in the case study category for Triple Point Technology in Westport and the brochure category for Network Synergy in Trumbull and Jannon Cos. in Stamford. The Jannon brochure was a co-op piece with one of the client's business partners, California-based Cisco Systems. MAINE Burgess Advertising & Associates has received a Telly Award for its "For Mature Audiences Only" commercial for Oakhurst Super Premium Ice Cream. A spoof on R-rated movies, the ad targets adult ice-cream lovers who are more likely to buy high-end products. The Portland agency also won two bronze prizes for Maine Employers' Mutual Insurance Co. and Mercy Hospital. MASSACHUSETTS Directech in Lexington has changed its name to Directech/eMerge to reflect the integration of its online and offline services. The firm previously operated its traditional and Internet marketing services under separate names. The agency also has changed its management structure. Former president Barry Silverstein has become chief executive officer and former chief operating officer Peter Evans is now president. Corey McPherson Nash of Watertown has been awarded a branding and visual identity project from The Princeton Review, New York, the country's leading test preparation organization. The creative team assigned to handle the project includes: director Michael McPherson, senior designer Rich Rose, designer Christina Hagopian and manager Gabrielle McDonald. Sterling Hager of Watertown has added four new clients to its roster: Call Sciences, an Edison, N.J.-based telecommunications company; Healthgate, a Burlington, Mass.-based health and medical Web site; Invention Machine Corp., a Boston engineering software company; and NetPoint Corp., a Kanata, Ontario, telecommunications provider. Seidler Bernstein, a Cambridge shop specializing in healthcare marketing, has been tapped by the Smith & Nephew Endoscopy Division of Andover. The shop will develop the creative strategy and marketing support for products targeting orthopedic and general surgeons. PSI Research/Oasis Press has published a book written by a freelance publicist with Irma S. Mann, Strategic Marketing in Boston. Stephanie Seacord, author of Public Relations Marketing: Making a Splash Without Much Cash, has practiced marketing on both sides of the agency-client relationship, working at Ingalls in Boston in the late '70s and with companies such as Omni Hotels and Splashdown USA. Pohly & Partners has moved to 27 Melcher St. in Boston. The phone number is (617) 451-1700. Trinity Communications in Boston has been tapped to spearhead communications projects for Beacon Learning in Cambridge and The Schawbel Corp. in Boston. For Beacon Learning, the agency will develop a branding campaign and execute an integrated marketing initiative for a new sales training product. For Schawbel, an engineering and manufacturing company, Trinity will develop an Internet marketing program. Omega Advertising in Boston has been named a multiple national finalist in the Silver Microphone Awards. Five commercials for Cumberland Farms and three for Dial-a-Mattress were honored as finalists, all of which were written and directed by Andy Fruit. In a deal negotiated by Woolf Associates, the Boston firm that last year helped conceptualized the Flutie Flakes breakfast cereal, Buffalo Bills quarterback Doug Flutie's name will be found on boxes of Flutie Fruitie snacks, which will be sold in Boston and Buffalo, N.Y. The sweet, gummy snacks will be shaped like footballs and football players. The sports marketing firm also has negotiated deals for Flutie with Logo Athletic/Puma, Coca-Cola, Fleet Bank and the NFL Properties' Quarterback Club. Bozkurtian Design of Belmont has been awarded projects by three high-tech companies. The shop is creating a second phase of packaging for Concord Communications as an extension of the corporate identity it has developed for the Marlborough-based software company. Bozkurtian also will work with Interleaf of Waltham on the firm's annual report and Ardent Software of Westboro on two direct mail campaigns. Cookson & Co. in Berlin has developed an advertising campaign for Eastern Casualty Insurance in Marlborough with the theme, "Where the difference is teamwork." Ads are currently appearing in New England-based insurance trade journals. In addition, Norwood Cooperative Bank has appointed Cookson agency of record. The shop recently kicked off a print and online campaign that emphasizes the advantages of local banks with the theme, "The Norwood Cooperative Spirit!" Benes Communications has been selected to design Cytyc Corp.'s 1999 annual report. The Boxborough client manufactures sample preparation systems for medical diagnostics. Benes also has been tapped by the Middleborough Gas and Electric Department for a corporate identity program and Modus Media International in Westwood for a brochure, collateral materials and a Web site. The Ink Spot has won the 1999 Print Excellence Award from PrintImage International. The Quincy copy shop was chosen for a New Year's greeting piece designed by Seltzer Design of Boston. NEW HAMPSHIRE Communications Ink in Bedford has updated the corporate logo and identity package for Berard Martel Architecture. The revised logo and moniker includes the name of partner Robert Martel. RHODE ISLAND JVR Communications, a public relations firm in East Providence, has tapped Growing Minds of Barrington to create its Web site. Growing Minds has created sites for clients such as J.W. Raye & Co. and Brown University School of Medicine's neurology department. Fleming & Roskelly, Newport, has received several awards from Graphic Design:usa. The shop was honored for its designs on a rack card for Newport Grand Jai Alai, a corporate brochure for TSA, an ad campaign for Fiber Spar and a brochure for the Cape Cod Chamber of Commerce.

Brand Marketing

Agency News

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff