agency news


Trombone Associates, a New York advertising and public relations agency specializing in travel and tourism, recently changed ownership. Mario and Ilse Trombone, chairman and president, respectively, have retired. The new owners are Dan Starkey, Joe D’Alto and Odette Fodor-Gernaert. Star-key is president of Starkey Marketing, a promotional-marketing firm in Minneapolis, which will be incorporated into the new venture. He will remain in Minneapolis to head Trombone’s satellite office. D’Alto is senior vice president and director of client services of the agency, and Fodor-Gernaert heads its public relations division. The agency will continue to operate from its current location on Madison Avenue, as well as at its new Minneapolis address.

Attik, a New York all-media creative-solutions provider, served as official identity designer and BDA Post Awards Bash co-sponsor for the PROMAX & BDA 2000 Conference. The company’s global team won a gold BDA award at the conference for its work on corporate-identity spots for Adidas. A gold BDA award for Best Music Package and Sound Design in a Campaign Using Multiple Media was also presented to New York’s Blister Media for its work on “HBO Zone,” a complete on-air promotional package produced by Attik for HBO New York. Attik also received the PROMAX gold award for Best Television Station Sales Presentation for its “Launch” project for Australia’s Fox 8.

Smith & Jones Mktg/Adv/PR/i in West Sand Lake created a direct mail brochure for Lakeland Bank, a client of Citrin & Reilly Associates, also in West Sand Lake. The brochure was part of a three-week media campaign to generate awareness of the grand reopening of the bank’s Wycoff branch and was supported by targeted radio and TV spots, as well as a print ad that recently ran in local newspapers.

New York healthcare-communications company Grey Healthcare Group, a division of Grey Worldwide and i3 Mobile in Stamford, Conn., a wireless-media-solutions pro-vider, have agreed to develop a variety of wireless healthcare applications for distribution to pharmaceutical companies na-tionwide. Under the agreement, i3 Mobile, which develops programs from personalized, localized information to e-commerce and advertising services, will also be the preferred integrator of wireless applications for GHG clients.

The Conference Board will host the “2000 Conferences on the Sales Organization: Maintaining Relevance by Strategically Blending E-Commerce With Off-line Channels” at the Plaza Hotel in New York on Sept. 21 and at the Fairmont Hotel in San Francisco on Oct. 18. The New York organization will be holding the “2000 Corporate Brand Management Workshops” in two parts at The Beverly Hilton in Los Angeles: The first, to take place Oct. 5, is titled “Strategic Corporate Brand Planning: Building and Protecting Your Brand Investment”; the second, to be held Oct. 6, is called “Internal Corporate Brand Planning: Working With Employees to Build the Corporate Brand.” The Conference Board will also host the “2000 Marketing Conference: Marketing in the E-Business World” from Nov. 2-3 at The Waldorf-Astoria Hotel in New York. To register, call (212) 339-0345.

Multicultural Marketing Resources has released the 2000-01 edition of The Source Book of Multicultural Experts. The book provides cross-referenced listings of companies by business type, such as ad agencies, corporations, professional organizations and research companies, and by industry area of expertise, i.e., financial services, entertainment and telecommunications. Contact information is included for nearly 150 companies and organizations. Market sections are sponsored by ad agencies specializing in the markets covered. The book, which costs $59.95, plus $3.50 for shipping and a $4.95 sales tax for New York state addresses, can be ordered from Multicultural Marketing Resources, 286 Spring St., Suite 201, New York, N.Y. 10013. For more information, call (212) 242-3351, fax (212) 691-5969, e-mail or visit

New York-based media company R.J. Palmer Media Services, a division of epb com-munications, has won two new accounts: Siemens Information and Communication Networks and The Thompson Corp. Together, the accounts are worth about $30 million in new billings. Responsibilities include me-dia planning and buying. Siemens ICN is a provider of integrated voice and data networks. The Thompson Corp. is a global e-information solutions company that covers financial services, healthcare, science, reference and education.

Entertainment-advertising agency MK Advertising in New York completed a sales kit for the Hollywood Stock Exchange, an entertainment stock market based in Santa Monica, Calif. MKA created two characters, HSX junkies Bull and Bear, who wield power over Hollywood by buying and selling shares of actors, movies and music on The sales kit features images of Bull and Bear around Los Angeles enjoying their celebrity lifestyle. The kits were delivered to media buyers in brown faux-fur pouches, each with a dog tag attached to its zipper and a patch inside with the new HSX logo, also designed by MKA.

Epoch 5 Public Relations in Huntington has been selected to represent Neighborhood Network Research Center in Massapequa. The client is a nonprofit organization serving as a community advocate on environmental issues affecting life on Long Island, New York.


Turchette Advertising Agency in Fairfield is celebrating its 50th anniversary. Founded by Ernest Turchette, the agency began as a two-man shop working out of the founder’s home in Nutley. Originally specializing in the financial industry, Turchette is now a full-service general agency.

BergerBrown Communications, a public relations and advertising firm in South Orange, has completed i-Audio clips for Kinetics Asset Management, investment ad-viser to The Internet Fund and the Kinetics Family of Mutual Funds. The project was based on Kinetics’ “Investing in the Next Generation of the Internet” symposium and will be used on the Web site

TMP Worldwide Direct in Mt. Olive has been hired by DeLonghi America to provide dealer-locator and literature-fulfillment direct response services supporting its national print “Living Innovation” mar- keting campaign being launched in the fourth quarter. The agency also has been tapped by Stearns & Foster to implement its dealer-locator and literature-fulfillment direct response program. And Lincoln Technical Institute has hired the agency to provide direct response support services to its network of schools.

The MWW Group, a public relations firm based in East Rutherford, has added three clients to its Internet practice. The com-pany will provide strategic counseling, branding and media relations to the following: Stars and Stripes Omnimedia, an Internet provider of military-focused news coverage and editorial content; Tonbu, a virtual general contractor that uses the Internet to enable concurrent design, engineering and manufacturing services for clients in real time; and, an online professional-tool authority.


HMS Hallmark, an advertising agency based in Pittsburgh, recently received a silver award at the 17th annual Mark Awards for Adelphia Cable Communications’ “Long Distance 8 Cents a Minute” campaign.

MayoSeitz Media in Blue Bell has been tapped by the United Way of Southeastern Pennsylvania as its first media agency. The shop has also become the first Philadelphia-area media-services agency to be named a member of the American Association of Advertising Agencies.

Deirdre Breakenridge, vice president of corporate communications at PFS New Media in Totowa, N.J., will speak at the “Profitable Branding Strategies for the Chemical In-dustry” seminar at the Crowne Plaza Hotel in Philadelphia on Sept. 13. She will discuss “Taking Full Advantage of Branding on the Internet.” The workshop will provide information on driving an audience to a Web site, keeping a business-to-business audience happy with e-client service, techniques for making Web site content “sticky,” and the do’s and don’ts of Web site development. The seminar will feature presentations by branding and marketing experts from both the chemical industry and professional branding institutions. To register, call the Strategic Research Institute at (800) 599-4950 or (212) 967-0095. Online registration is available via e-mail at

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