Agency News

NEW YORK Saatchi & Saatchi Business Communications in Rochester won six regional Addy awards this month for work ranging from a public service campaign for the Lupus Foundation of America to print ads for Kodak Professional and DuPont Flooring Systems. The public service campaign, which included print, TV and radio spots, garnered a Best of Show. The agency is part of the American Advertising Federation's District 2, which includes New York, Pennsylvania, Maryland and Washington, D.C. Kirshenbaum Bond & Partners co-founder Richard Kirshenbaum hopes to raise $300,000 as co-chair of this year's Madison Avenue Sellout, in which agencies, production and editorial houses sell everything from gourmet foods to trips and a walk-on in a commercial. Twenty-two agencies participated in last year's event, which raised more than $150,000. This year's beneficiaries: UJA-Federation of New York's AIDS Initiative, God's Love We Deliver and H.E.L.P./Project Samaritan. The event is slated for Oct. 8. Interested participants should call Simha Rosenberg at 212-836-1281. Greenstone Roberts Advertising, Mellville, has won the advertising account of Kapson Senior Quarters Corp., Woodbury, a chain of assisted-living facilities. Billings are estimated at more than $2 million. The agency is initially responsible for strategic marketing, advertising and direct mail for all of the company's properties in metropolitan New York. The second phase of the campaign entails creating advertising for more than 100 other facilities nationwide. The Coalition for Advertising-Supported Information and Entertainment, New York, is accepting entries from advertisers, agencies and Web site developers for its third annual Casie Awards recognizing the most effective Internet advertising. For the first time, all of the ads and Web sites produced by this years' finalists will be posted on the Casie Web site, at www.casie.org. The awards ceremony will be held during the Association of National Advertisers' annual meeting in Naples, Fla., from Oct. 8-12. Landis Advertising, Port Washington, has added three new travel clients to its agency roster. They are: The Tamiment Resort & Conference Center in Pennsylvania's Pocono mountains, the St. James Court Hotel in London and the Four Points Sheraton at John F. Kennedy International Airport, New York. The Syracuse Ad Club honored Central New York ad agencies during its annual awards show recently. Mark Russell & Associates, Syracuse, won a total of 56 awards, including Best of Show honors for a newspaper campaign for Gold's Gym. Eric Mower & Associates, Syracuse, took home 40 awards; Latorra, Paul & McCann was third-place finisher with 15 awards; and Designworks Advertising garnered 12 trophies. Winners were selected from a field of 671 entrants. DiMassimo, New York, has won Franklin Electronic Publishers' $10 million Rex business, formerly at Della Femina/Jeary and Partners. DiMassimo will relaunch the Rex PC Companion, a pocket-size PC card and personal digital assistant capable of holding up to 3,000 records, including phone numbers, to-do lists and appointments. Max Racks, New York, has won the right to place postcard advertisements in 110 Tower Records locations throughout the U.S. The company is developing customized racks for the record store chain. Sky Sites, New York, a subsidiary of Havas Media Communications, has agreed to purchase Ackerley Airport Advertising, the airport advertising division of The Ackerley Group. Ackerley holds the advertising rights to 70 airports, including Miami, Washington, D.C., Seattle, Phoenix, Houston and Philadelphia, with gross ad sales of $32 million over the past year. Sky Sites operates at New York's John F. Kennedy and LaGuardia airports, as well as in Indianapolis. Adirondack Office Furniture has tapped Bleecker & Sullivan, New York, to handle its first retail advertising business after 71 years as a direct-mail retailer. Billings are estimated at about $2 million. A new print campaign by Kirshenbaum Bond & Partners, New York, for Lady Foot Locker plays off advice columns and uses the themeline, "Just ask Lady Foot Locker." One ad begins with a letter from an "avid runner" who, when tired, pretends she's "being chased by a fire-breathing dragon who will turn me into toast. Needless to say, I always finish my run am I a wacko or just dedicated?" Lady Foot Locker not only applauds the approach but suggests that she try the Nike Air Imara, which is pictured below the copy. The ad features an image of a woman with a golden glow running in an urban setting. Two ads kick off the campaign, which may include TV later in the year. Client Woolworth Corp. spent almost $10 million on Lady Foot Locker ads last year. The initial ads will appear in 15 magazines in June, including Condƒ Nast Sports & Fitness, Elle, Fitness, Glamour, Mademoiselle, Self, Seventeen and Teen People. Waters Design Associates, a New York-based firm specializing in integrated communications design services, has moved to 22 Cortlandt St., opposite the World Trade Center. The Baltimore Sun has awarded its national advertising responsibilities to Newspapers First, New York, effective June 1. Shepardson Stern & Kaminsky, New York, has launched a corporate branding campaign for Mack-Cali Realty, a firm specializing in real estate investment trusts. Stein, Rogan + Partners, New York, has entered into a strategic partnership with BitFlip Interactive Group, an interactive marketing design and production company formed by former executives at Foote, Cone & Belding and Tumble Interactive. SR+P will work with BitFlip to expand the agency's own interactive capabilities while pursuing co-marketing opportunities. Jeff St. Onge & Friends, New York, has been tapped to create a new campaign for CAK Universal Credit Corp., a company which provides funding for creative projects in the music industry. Billings were not disclosed. Print ads appear in Billboard, Variety, The Hollywood Reporter, Music Business International, Music Week and Publisher's Weekly. Erin/Edwards Communications, a Glen Head-based marketing communications firm, has redesigned the corporate Web site of East Meadow law firm Certilman Balin Adler & Hyman at www.cbah.com. Farago+Partners, New York, has created a pro bono Web site and online store for the Museum of African Art, also in New York. Founded in 1984, the museum features exhibitions, travel tours and educational programs devoted exclusively to historical and contemporary African art. The Web site is located at www.africanart.org. NEW JERSEY The Mega Group, Robbinsville, a marketing communications agency, has won the SAM Award, presented by the New Jersey Builders Association for excellence in sales and marketing. Mega won the best direct mail award for its work for the Villages at Summerfield, a project built by Sharbell Development. The agency also took home the Judge's Award from the Business Marketing Association for its advertising work for the law firm of Jamieson, Moore, Peskin and Spicer. Princeton Direct, a direct marketing and new media communications provider, is changing its name to Princeton MarkeTech, effective June 1. Marie Power-Barnes, marketing and advertising manager of The Times, Trenton, was recently awarded the American Advertising Federation's Crystal Prism Award from the New Jersey Communications, Advertising and Marketing Association. Power-Barnes had served as New Jersey CAMA's president in the 1996-1997 year and has held other leadership posts in the organization in the past five years. PENNSYLVANIA ConAgra Poultry, Atlanta, has tapped Domus Advertising, Philadelphia, to handle advertising chores on the Country Pride chicken account. Billings were not disclosed. Who's Mailing What!, Philadelphia, a newsletter devoted to the U.S. direct mail industry, will relaunch this month as Inside Direct Mail. The redesigned newsletter will debut at Direct Marketing Days New York.

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