Agency News

The Art Institute of Fort Lauderdale has assigned local and regional Hispanic advertising responsibilities to Accentmarketing in Miami. The agency will develop advertising and handle media buying, among other tasks.
William Cook Public Relations, a subsidiary of The William Cook Agency in Jacksonville, has been awarded European media relations work for Autofill AB. The client is a Swedish company in the automatic refueling systems business. The William Cook Agency has been working for Autofill in this country.
Tweed Advertising of Fort Myers, in tandem with illustrator Scott Matthews, has developed three cartoon characters for Sun Splash Waterpark in Cape Coral. The new characters are Snacky, the snack bar shark; Cluck, the water slide chicken; and the Turtle Family.
The Orlando office of Cramer-Krasselt has been tapped to handle public relations involving the start of construction of Orange County Historical Museum’s new home. This marks the second time the county has hired a marketing firm.

Orkin Pest Control has established a new Internet site aimed at business customers with the help of Atlanta-based Interweb.
Stone Mountain Park, under the management umbrella of Branson, Mo.-based Silver Dollar City, has contracted The Headline Group in Atlanta as its public relations counsel.
Idea Associates in Atlanta has become a member of the New Home Marketing Group of America. The national, not-for-profit network of residential real estate firms provides developers and builders a financial, marketing and technological resource base. Separately, the agency has been assigned the advertising account of Creekside Golf and County Club, located outside Atlanta in Paulding County.
Carroll/White Advertising in Atlanta recently added a public relations division to represent the ad agency, service existing accounts and help attract new business clients.

Strategic Communications Group in Silver Spring has been selected to handle public relations assignments for Teletouch Communications, a wireless paging company in Tyler, Texas.
Chris Nufer Radio in Baltimore has been assigned radio creative and production responsibilities for The Learning Channel.
Lassalle Altschul, an advertising and public relations shop in Baltimore, has been retained as agency of record by Chesapeake Utilities Corp.

Corder Philips & Wilson in Charlotte has been named to handle the account of Ballantyne Country Club following a review with undisclosed contenders.
Husqvarna Forest & Garden Co. has consolidated all its advertising, public relations and creative design with Price/McNabb in Charlotte. The agency will handle group dealer advertising and provide trade and consumer public relations support, among other chores.

Kershner & Co., a marketing, advertising and public relations firm in Alexandria, has taken on the Northern Virginia AIDS Ministry as a pro bono client.