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NEW YORK
Blum/Herbstreith, New York, broke the first national branding campaign in four years for Royal Crown Cola from Triarc Beverage Group, White Plains, N.Y. The $6-8 million campaign consists of one TV spot, two print executions, three radio commercials and outdoor advertising. The spot depicts all-American images, such as homecoming queens, drive-in theaters and Fourth of July parades.

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