Agency News

COLORADO
The Colorado Tourism Board selected Praco Public Relations and Advertising to handle its national $3 million account for the spring/summer 2000. The contract runs through June, with a five-year renewal option. The Colorado Springs agency will develop an integrated ad
and public relations campaign to promote Colorado tourism nationwide. The account previously was handled by Karsh & Hagan in Denver.
Pierson Hawkins Advertising, Denver, formed a new marketing partnership with Boulder-based Spectra Logic to launch a new product.
NEVADA
The Resort at Squaw Creek at the base of Squaw Valley named The Rose/Glenn Group in Reno as agency of record for national public relations.
NORTHERN CALIFORNIA
TheCyberBills, Santa Clara, selected San Francisco-based Fineman Associates as its public relations agency.
Three new TV spots for the State Compensation Fund Insurance will break in November from Gardner, Geary, Coll & Young, San Francisco. The agency’s campaign continues the theme of last year’s award-winning Guardian Angels effort. The spots will air in all major markets in California.
SOUTHERN CALIFORNIA
Cassle Communications, San Diego, was selected by Auctionomics.com to plan and implement a national campaign for its auction Web site.
Year 2K Communications, Los Angeles, developed a “Merv Millennium” campaign for Merv Griffin’s Merv Millennium EVErything. The campaign pokes fun at the negative hype surrounding the millennium with an irreverent tone. The New Year’s Eve event will be held at the Beverly Hilton Hotel in Beverly Hills.
Computer Cafe, Santa Monica, provided animation services to 525 Studios and Suissa Miller for a new TV spot for NEC.
Santa Monica-based The Young Co. was assigned to launch The Learning Network’s Web site at www.learning.net.
Media Dimensions, San Diego, added San Diego-based StoragePoint.com to its client roster.
Century Direct, Santa Monica, has joined with the Electronic Retailing Association and Digitrends to produce an Internet conference to run concurrently with ERA’s annual conference and trade show in Las Vegas.
Pacific Communications, Costa Mesa, was chosen by McNeil Consumer Healthcare to launch Ocuflox, a topical ophthalmic anti-infective.
LaGrant Communications of Los Angeles added the American Legacy Foundation, Albertson’s, the American Cancer Society and Martin & Glantz LLC from the California Wellness Foundation to its client roster.
The Voice Mail Broadcasting Corp., Irvine, established an agency division to provide services exclusively through ad agencies, direct mail and direct marketing companies.
Irvine-based Szenderski Rohani Worldwide partnered with Paul Hage-Chahine Design in Paris to develop a new marketing presence in France.
Miller Media & Imaging and Digital Image Lab have merged to form MediaHippo, to be headquartered in Burbank, with satellite production locations in Encino and Santa Monica.
WASHINGTON
Seattle-based Horton Lantz Marocco completed a pair of TV spots for National Merit Insurance Co.
JayRay Ads & PR, Tacoma, added Everett Mutual Bank in Bellevue to its client roster.
McCann-Erickson in Seattle has launched an ad campaign for the Experience Music Project, an interactive music museum in Seattle set to open in March. Print ads will run in local alternative publications and music titles. Outdoor ads will appear in the Seattle area. Separately, the agency has also launched a new campaign for Seattle-based AdRelevance, an online media measurement service. The national print effort targets online media and marketing professionals.
Woodinville-based Bensussen Deutsch and Associates was named the exclusive retail partner for Bank of America branded merchandise.
Hornall Anderson Design Works completed brochures for Bellevue-based Boullioun Aviation Services, Woodinville-based Stimson Lane, and Colorado Springs, Colo.-based Ground Zero, which develops strength-training systems. The Seattle agency also added a banner system for Novell, Salt Lake City, and a trade show exhibit for Bolle to its design credits.
Outer Planet, Seattle, completed a major campaign for InterWest Bank.
Copacino in Seattle was selected by Albertson’s to tout the company’s online shopping service in Dallas. Radio and print ads broke earlier this month featuring the theme “Why isn’t all shopping like this?”
–compiled by Christine Campbell