Agency News

CreatAbility in Miami has been selected by Vanderbilt University’s International Executive MBA program as its agency of record. The shop will be responsible for Hispanic and general market advertising, public relations as well as media buying and placement.
J. O’Connor & Mathews, headquartered in Fort Lauderdale, did well in the recent Healthcare and Marketing Report’s 1998 national competition. The agency took home the best of show, gold, silver, bronze and merit awards. The shop secured the top prize for its work on Miami Children’s Hospital. Separately, J. O’Connor & Mathews won a Telstar award from the Texas Society for Health Care Public Relations and Marketing for its Shannon Health System work.
Peak Barr Petralia Biety, a Tampa-based advertising and marketing agency, has been selected by AmeriPlus to develop advertising and marketing materials to launch the company’s latest entry into the bathroom cleaning products category. The client markets its line under the brand name Tile Plus.
After working for seven months as a consultant for the Florida Philharmonic, Peter James Design in Fort Lauderdale has been awarded the client’s business for the 1998-99 season. Billings for the assignment were not disclosed.
Empire Communications Group in Jacksonville won a Grand All Image Award, two Image Awards and three Judges’ Awards at the 1998 Image Awards Ceremony, sponsored by the Florida Public Relations Association, the Public Relations Society of America, the International Association of Business Communicators and the Jacksonville Marketing and Advertising Council. The agency was recognized for its communications projects for the following clients: Peak Performers Rock Climbing Gym, Southside Baptist Church and the Northeast Florida Association of Realtors.
Gilbert & Manjura Marketing in Longwood has been selected to handle advertising in support of the new Vistana Resort at World Golf Village near St. Augustine. The account win places the agency’s billings close to $10 million.
Steinway & Sons has named John Heagney Public Relations in Holiday to coordinate media relations and implement national publicity for its Legendary Piano Tour. The tour consists of three pianos owned and played exclusively by Ignance Jan Paderewski, Vladimir Horowitz and Van Cliburn.

For the fifth consecutive year Atlanta’s Bressler & Yauger has been asked to create advertising for Hands On Atlanta and the 1998 Hands On Atlanta Day. The client is a nine-year-old organization committed to bettering the Atlanta community through a variety of volunteer initiatives.
Inside PR awarded Rountree Group the 1998 Creativity in Public Relations Award certificate of excellence. The Atlanta agency was honored in the citizenship category for its work with Miracle-Ear’s philanthropic efforts to help a Rwandan Olympic athlete.
The Atlanta unit of Western International Media has moved into new offices. The company is located at 15 Piedmont Center, Suite 500, Atlanta 30305. The phone number is (404) 814-8711.
Austin Kelley Advertising took home 10 Telly Awards recently. The Atlanta-based agency’s efforts were honored on behalf of the following clients: the Georgia
Lottery, Harbour Point, HoneyBaked Ham, and the Atlanta Film & Video Festival. The Tellys honor non-network and cable television, film and video productions.
Atlanta-headquartered NewsLetters Plus recently received a gold Amy Award from the American Marketing Association for a national marketing campaign for Norwegian Cruise Line. The effort included a series of customized direct mail promotions.
Gordon Bailey & Associates has been named agency of record for North American Protective Packaging. The client is a newly created business unit of Teneco Packaging. The Duluth agency has been asked to develop positioning strategies as well as implement brand identity programs as the company integrates several packaging products. The shop also added two other accounts: GNB Technologies and Siemens Medical Systems.
Jackson Spalding Ledlie, based in Atlanta, has added three new clients to its roster: American Business Products, Post Properties and Southface Energy Institute. All three clients are located in Atlanta.
T.G. Madison in Atlanta has pulled in several awards recently. They include: a SouthStar gold for MetLife; gold, silver and merit from the Healthcare Advertising Awards for Columbia Hospitals; a regional district Addy citation of excellence for Columbia; and an Addy, special judges’ award and six citations of excellence from the Central Georgia Advertising Federation for Columbia and First Liberty Bank work.

Strategic Communications Group in Silver Spring has been named public relations agency of record by Unisys Federal Systems of Blue Bell, Pa. The agency’s assignment includes facilitating relationships between the client and the media covering the federal government.

The Ramey Agency in Jackson won its second consecutive Effie Award. The shop was recognized for work it did for its State of Mississippi Hometown Retirement program. The Effies are awarded by the New York American Marketing Association.

Myrtle Beach advertising and public relations agency Lesnik Himmelsbach Wilson Hearl & Hirsch has been retained to develop and implement public relations programs for The Nascar Cafe. The client is also located in Myrtle Beach.
ComputerLand Corp. has selected Erwin-Penland in Greenville as agency for its national advertising and marketing activities. The agency will create a new ad campaign, as well as provide local support to the client’s independently owned and operated franchise locations throughout the United States.
Shoor & Co. in Columbia has been retained to provide public relations services for Contact Dynamics, a Chicago-based software technology firm. The agency will offer strategic consulting and public relations services.

E. James White Co. in Herndon has landed the public relations and direct marketing account of Scottish Trade International.