Agency News

FLORIDA Allure Compelling Gold and Diamond Jewelry in New Port Richie has picked Teasdale Enterprises of Arts and Media as its agency. The Tampa shop also delivered a multimedia campaign to launch Cino Grille restaurants in the Tampa Bay area and has created and posted an interactive Web site for Signal Vehicle Products, a manufacturer of emergency vehicle products. In Altamonte Springs, .Com Marketing has won the interactive marketing account for Attorneys Online, an e-commerce site of legal information. Look Worldwide has added seven new clients. The Miami shop, which sells advertising space on plastic garment bags and hangers used at dry-cleaning stores, added Carnation Instant Breakfast, The Miami Herald, 10-10-345 Long Distance, No Nonsense Pantyhose, Culligan Water Stores, AllNautical.com and Aerial Communications. Hill & Knowlton in Tampa has developed a rebranding strategy for Celotex Corp., a Tampa maker of residential and commercial building materials. "Build on our knowledge" is the new theme for the company, which is also changing its logo design and colors to black and yellow. Metropolis Advertising and Design in Orlando has been retained for creative marketing and ad services for a trio of clients: KeyCom Telecommunications, Health First Orthopaedic & Spine Institute and the Community Foundation of Central Florida. The Orlando office of Pittsburgh-based Hallmark/Tassone has gained two new accounts: the South Florida Fair and Cypress Companies. The former, located in West Palm Beach, runs for three weeks in January and attracts 650,000 visitors annually. The latter operates six hotels in Florida and Georgia as well as 50 Denny's restaurants. GEORGIA Duffey Communications in Atlanta has added six new clients, totaling more than $1 million in new billings. Four are Atlanta-based: Caredata.com, an online healthcare information provider; Fibermarket.com, a business-to-business Web tool for the pulp and paper industry; Trus Joist MacMillion, a lumber company; and MedAscend, a healthcare industry educator. MemberWorks, Stamford, Conn., discount direct marketing company, and Cybear, a Boca Raton, Fla., Internet network security system, also hired Duffey. MARYLAND The Campbell Group and its sister agency, Tierney & Co. Communications, have been hired by the Puerto Rico Tourism Co. to market the new Puerto Rico Convention Center. The ad campaign will be created at Campbell's Baltimore headquarters, with public relations duties handled from its New York office and by Tierney in Baltimore. Crosby Marketing Communications in Annapolis has created a branding program for the Maryland and Delaware conveniece stores of Baltimore-based Royal Farms.

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