Agency News

NEW YORK
Korey Kay & Partners in New York is reviving its subway and bus ad series for New York’s Metropolitan Transit Authority after a two-year hiatus. Car cards that broke in March herald the July 4 arrival of an unlimited rides MetroCard option.
New York’s Medicus Communications has released a spot for Allegra, Hoechst Marion Roussel’s allergy medication. The “Meadowskier” glides down slopes of grass, not snow, much like last year’s “Wheatsurfer.” Two of four print ads show people snorkeling and swimming through flowers. The tag remains: “Ahhh . . . Allegra.”
Gale Group in New York has created new print advertising for Bain de Terre that will appear in May women’s magazines. Tagged “Trust the Earth,” the ad depicts women reclining in a woodland setting amid images of the product.
Xerox in Rochester has assigned the local office of Wunderman Cato Johnson marketing duties for its North American retail operations and Office Channels group. WCJ Rochester will partner with parent Young & Rubicam in New York for media planning and buying and WCJ
Chicago for various support services.
CMG Communications in New York was named agency for four clients: Delaware Savings Bank, Tauck Tours, Transamerica Leasing and Virgin Atlantic Cargo.
New York-based BSMG Medical & Health Communications was awarded projects from Janssen Pharmaceutica in Titusville, N.J., and Novartis Pharmaceuticals Corp. in Summit, N.J.
Partners & Shevack and Belk Mignogna Associates, both in New York, are working together to promote the American film industry’s centennial celebration, “100 Years–100 Movies,” which kicks off June 16 with a three-hour special on CBS.
CONNECTICUT
Danbury Hospital has awarded its print, radio and outdoor account to CDHM Advertising of Stamford.
NEW JERSEY
Morbelli Russo & Partners Advertising in Morristown was designated agency for The Madison Hotel and its banquet and catering business, Rod’s Restaurant, Morristown. The shop also has acquired assignments from Church & Dwight in Princeton and Pfizer in New York. Current client Signet Star Reinsurance Co. has awarded MR&PA the advertising and marketing for its newest division, Gemini Insurance Co. in Florham Park.
PENNSYLVANIA
Devon Direct Marketing & Advertising in Berwyn was chosen the direct marketing agency for Nextel Communications. Additionally, the shop has gained assignments from Southern California Edison, Paper Direct, TV Guide, ImageNet, GuardiaNet and T. Rowe Price.
White, Good & Co. in Lebanon was appointed the North American advertising and public relations agency of record for THG USA. The Neshanic Station, N.J.-based client distributes the high-end plumbing and hardware fixtures of THG of Bethencourt sur Mer, France.