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CONNECTICUT Lang/Durham & Co., West Hartford, which recently won the advertising account for Resorts Atlantic City, developed a campaign called "Back, In Style." Emphasizing visuals from the $50 million in renovations done last year at the Atlantic City, N.J., resorts. The campaign includes print, outdoor, broadcast, radio and Internet advertising for the property's restaurants, entertainment, gaming, special promotions, rooms, and convention guests. The Kotchen Group has been retained by Foot Locker, New York, to develop a public relations campaign in conjunction with marathons across the country. The West Hartford agency will handle media relations to support the retail chain's position as a leader in the running and footwear category and will media train Foot Locker Stripers to host television segments showcasing trends in running shoes, as well as tips on selection and style. Newspaper and radio interviews are also planned to highlight information on how to train for each market's upcoming marathon. The publicity tour kicked off in May in Nashville, Tenn., and will go on to major cities such as Chicago, San Francisco, Minneapolis, Washington, D.C., Philadelphia and others, and will culminate in Honolulu in December. MASSACHUSETTS BBK, Newton, has launched a nationwide communications campaign on behalf of multiple government agencies to generate awareness for a national research study investigating a possible emphysema treatment option. The campaign includes television advertising, national and regional public relations initiatives, direct mail, an Internet outreach program including a full-service Web site, and a referring physician outreach program to generate awareness for the study. Lehman Millet, Boston, developed a national advertising campaign for PHT Clinical Networks to support the release of its new Web-based system for conducting and managing clinical trials. The six-figure campaign also included the development of the brand name "Esendant" and tagline "Firsthand Knowledge" for the Boston company's products, as well as a "mock" clinical trial at the Drug Information Association's annual meeting in June. Yeremian Associates was named advertising agency for Bixby International, Newburyport, which produces extrusion coating for aerospace, automotive, consumer goods, environmental, footwear, packaging, recreational and other applications. The Newbury agency is developing a new corporate identity program to address the industries that Bixby serves. Software and information technology staffing company Eliassen Group, Wakefield, has launched a new Web site, as well as a print, Web and outdoor advertising campaign to promote the site and recruit new candidates. Ads feature a close-up photo of a cow's face and the headline "Just another pretty face to your IT recruiter?" The tagline is "Don't go IT alone." Advertising Associates International, Weston, is providing pro bono services to the Massachusetts Brain Injury Association. AAI is creating a direct marketing and advertising campaign to build awareness of the services the association provides to survivors of brain injury and their families. The advertising and media launch will be scheduled in October in conjunction with Brain Injury Awareness Month. Groppi Advertising Design, Braintree, was selected by getpress.com, Norwell, a new, full-service online public relations firm, to design its corporate identity. Visual communications firm kor group, Boston, was named agency of record for Newmediary.com. Kor group will handle corporate identity, branding, print and Web advertising, print collateral, and direct mail. Donovan Group, Northborough, completed several pro bono design projects for Rosie's Place, a Boston drop-in and emergency shelter for women. The work included designing the print collateral for "Campaign 889," the shelter's campaign to raise $2.8 million to renovate and expand its facilities. Equidyne Corporation, a Westford developer of needle-free drug delivery systems, has retained Freeman/McCue Public Relations, Santa Ana, Calif., for public relations services. Cunningham Public Relations added Pitney Bowes to its client roster. The Cambridge agency will help implement communication strategy for PitneyWorks.com as well as for the overall Pitney Bowes corporation. The Weber Group, Cambridge, won Internet service company MetaTel, Waltham, and OneShield, a Burlington Internet enabler for the commercial insurance industry. Barrett Communications, Cambridge, completed the design of new a brand image for Demantra, Cambridge, by renaming the company, formerly known as Eventus Logistics, and redesigning the logo and stationery. The agency was also retained by the Boston University Center for International Health to create a system of certification and accreditation programs which promote the organization and its courses. The approach is based on a new logo and appearance, also created by Barrett. Responsibilities include concept and design development, layout, content organization and final production. Barrett was also retained by Frictionless Commerce Incorporated, Cambridge, to design a site for its e-purchasing software. What! design has been commissioned by the Boston Center for Adult Education to redesign its Web site and lay the groundwork for an online learning environment. The Allston design studio has also been retained by Reebok International to design point-of-purchase for the Finish Line/CBS Worldwide Survivor Series. Lois Paul & Partners, Burlington, added three new clients: multichannel retail e-business solutions provider CommercialWare, Natick; Avid Technology Internet infrastructure division Edgestreme Systems, Tewksbury; and SourceGate Systems, Burlington, developers of an Internet-based content delivery system for Internet service providers. Denterlein Worldwide has moved its office to 10 Liberty Square in Boston. RHODE ISLAND Duffy & Shanley, Providence, has developed a campaign for ESPN's first Great Outdoor Games. The games, which took place July 20-23 in Lake Placid, N.Y., featured more than 200 of the world's best competitors in outdoor sports vying for nearly $300,000 in prize money. The campaign, which consists of posters, media kits and collateral, targeted young kids. JD American Workwear, a company that designs and manufactures a line of protective "workwear" for industrial, commercial and consumer use, retained Stockcom International for investor and public relations

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