agency news

A COLORADO Denver-based Brozena Schaller Menaker & Ripley and Ayers Communications in Golden have formed a strategic marketing and public relations partnership for employee benefits and compensation management consulting firm Watson Wyatt Worldwide/Denver. The Exline Agency celebrated its 15th business anniversary with an office relocation in Denver. Its phone and fax numbers, e-mail and Web addresses and Los Angeles office information remain the same. Marketing communications company Stratecom in Boulder is providing integrated media campaigns for software provider Corona Solutions and local industrial and scientific applications provider Boulder Instruments. French tire manufacturer Hutchinson Tires named Longmont-based TDA Advertising & Design to handle its consumer and trade ad campaign. A NORTHERN CALIFORNIA U.K.-based creative solutions company Attik teamed with San Francisco's Publicis & Hal Riney to produce a 30-second James Bond-inspired TV spot for Hewlett-Packard's new palm-size PC. Cornyn + Partners, San Francisco, added VTech Cordless Telephones to its list of clients, which include MTV and Liquid Radio. The agency will work all aspects of VTech's branding. Communication Resource Management, Sonoma, will serve as public relations counsel for Crowley American Transport, Jacksonville, Fla. The National Campaign Against Youth Violence and the Advertising Council named Foote, Cone & Belding's San Francisco office as its agency for a pro-bono campaign. Magnifi, a Cupertino-based global marketing interchange, launched its Web site with a full-page ad in The Wall Street Journal last month. A OREGON Portland-based shop Grady Britton and environmental signage and graphics firm Anderson Krygier teamed up to provide brand identity and graphic design for soon-to-be-relocated Portland Children's Museum. Leopold Ketel & Partners, Portland, was selected to help plan and implement public relations efforts for information consulting company Meridian Technology Group in Lake Oswego. Danner, a Portland-based outdoor footwear manufacturer, named local Robley Marketing as its agency. Robley will develop a branding campaign. Oregon Berry Packing Co., a supplier of fresh and frozen blueberries and blackberries, picked Creative Co., Salem, for a branding and packaging campaign. A SOUTHERN CALIFORNIA Piazzo, Santa Ana Heights, created a promotional package for the Anaheim Mighty Ducks' Skate-A-Thon 2000 benefitting the Pediatric Cancer Research Foundation. Nelson Communications Group, Irvine, became NCG Porter Novelli after merging with Porter Novelli. IAC Industries, a manufacturer of production workbenches, workstations and other related technical furniture products, selected The Sparkman Co. for all advertising, collateral production and public relations services. Vista Media, an outdoor advertising agency with branches in Los Angeles, New York and Chicago, has acquired the Heywood Outdoor assets, which include 18 boards around Los Angeles. Soap, a Torrance-based footwear manufacturer, hired Velvet Communications as its public relations agency. La Jolla Beach & Tennis Club and San Diego-based residential and commercial developer Intracorp each selected Di Zinno-Thompson Integrated Marketing Solutions, San Diego, for marketing, advertising and public relations. Long Beach-based PR firm Beeler & Associates was picked by city officials to reach non-English-speaking residents in its "The Census Guy" campaign, designed to improve the accuracy of Census 2000. Artifact, Los Angeles, announced the opening of an editorial and design house in Santa Monica. Bailey/Gardner Creative Communications, San Diego, added residential and commercial developers Kaufman and Broad, Los Angeles, and Reliance Development Group, New York, as clients. Irvine-based Szenderski/Rohani Worldwide developed a billboard campaign for dot.com client End 70 Corp. The Blaze Co., a Venice-based marketing and public relations firm, launched a new Web site (www.blazecompany.com). Bingham Scully, Woodland Hills, will direct a global advertising and public relations campaign for intrusion detection sensor manufacturer Senstar Stellar in Carp, Ontario, Canada. Boulder, Colo.-based Worldprints.com, a consumer marketing company, selected Lages & Associates, Irvine, as its public relations firm. Warner Home Video, Burbank, selected Century Direct, Santa Monica, for a long-form video campaign. Freaner & Associates, San Diego, is launching a logo and identity package for the San Diego County Taxpayers Association. Silicon Service, an e-business professional service firm with clients such as Hewlett-Packard and Twentieth Century Fox, hired The Gable Group, headquartered in San Diego, to develop and implement a media relations campaign. A WASHINGTON Seattle's Copacino will provide an ad campaign for Esurg.com, an online business-to-business provider of medical, surgical and pharmaceutical supplies. DentistryOnline.com hired JayRay Ads & PR, Tacoma, to launch a consumer public relations campaign, including national media relations, branding and planning strategies. Horton Lantz Marocco, a design firm based in Seattle, designed a brochure, trail map and other collateral materials for Blue Sky Basin, Vail Resorts' latest expansion. Horton Lantz Marocco provides marketing, advertising and design solutions for clients such as Microsoft and Seattle's Best Coffee. --compiled by Erik Gruenwedel and Denise Boulange

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