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A NEW YORK
Gotham in New York last week broke the third execution in its celebrity campaign for Fidelity Investments’ online trading site, Powerstreet. The national 30-second spot, “Blair/Yamaguchi,” features the Olympic skaters Kristi Yamaguchi and Bonnie Blair. As Blair zips past her, Yamaguchi says, “Bonnie Blair and I don’t take the same approach to investing. She looks for speed; I’m more interested in figures.” The spot follows others starring Penn & Teller, Bob Vila and Buzz Aldrin.
Amodeo Petti was hired by the Newport News division of The Spiegel Group.

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