Agency News

NEW YORK The Andrew Jergens Co., Cincinnati, has tapped Bozell Worldwide, New York, to handle creative duties for its Curƒl moisturizing lotion. Jergens acquired the brand from Bausch & Lomb, Rochester, in May. Cliff Freeman and Partners, New York, has launched new advertising for Hollywood Video, Los Angeles, the nation's second-largest video store chain. The campaign, which broke May 21, consists of nine TV commercials and eight radio spots rotating in major markets. Ads are titled, "Welcome to Hollywood." A new advertising campaign for apparel maker Fruit of the Loom was rolled out by Warwick Baker O'Neill, New York, earlier this month. The television spots depict Fruit of the Loom's new, more fashion-oriented products, including men's fashion boxers and boxer briefs, as well as women's bikinis, thongs, camisole tops and fashion bras. TV spots will appear throughout the day, including during prime time programs such as The X-Files, NYPD Blue, ER, and the NBA and NHL Stanley Cup finals. Each print ad uses the brand's familiar fruit-cluster logo to depict ideas such as "chilled fruit," "exotic fruit" and "passion fruit." Men's print ads will appear in magazines such as Sports Illustrated, People and Rolling Stone; while women's print ads will appear in titles such as Glamour, Cosmopolitan, TV Guide, Essence, Parents and Good Housekeeping. Lois/USA, parent company of Lois/EJL New York, has reported the formation of Lois/Healthcare, a unit specializing in health-related advertising and marketing. The shop, which will be part of Lois/EJL, lists clients such as Orthodontic Centers of America, Decibel Instruments and 2C Optics and claims billings of $30 million. After a review, Arnell Group Brand Consulting has landed Parmalat's estimated $2 million ad account, which had been handled by MgM & Partners and Corinthian Media. Arnell will handle all duties. Young & Rubicam's pro bono work in 1997 was honored this month with a Good Egg award from Advertising New York. Y&R developed a campaign for AIDS Walk New York and another that sought to prevent domestic violence. Other Good Egg recipients included advertiser Price Waterhouse, publisher Scholastic and Publicolor, recipient of the first Jack Avrett Good Egg award, which recognizes non-profit groups dedicated to improving education in New York City. Saatchi & Saatchi, New York, has added France to the list of countries in which it creates advertising for Toyota. The agency now handles 31 Toyota assignments in 28 countries. In the past six months, Saatchi & Saatchi has picked up assignments in six countries: the Czech Republic, Lebanon, Malawi, New Zealand, South Africa and France. Kopf Zimmerman Schultheis, Hauppauge, has launched the first-ever ad campaign for Portico, a unit of Computer Associates International that markets financial management software to banks and other institutions. The national campaign will run throughout the year and will consist of print ads in major business publications. The introductory ad shows a group of people whitewater rafting with the headline, "These are challenging times in the world of banking. Welcome aboard." The copy positions the Maitland, Fla.-based client as a technology partner which can help banks become more competitive in an industry undergoing rapid change. NutraPharm, New York, a joint venture between Hi Tech Pharmacal and Marco International, has appointed ADinfinitum, New York, as agency of record for Huperzine A and Cerebra. Billings are estimated at $5 million. Guarino Graphics, Glen Cove, has won the Best on Long Island award for sales promotion campaign of the year for its work for Kapson Senior Quarters, Woodbury. Guarino also won a BOLI for client See You Later Alligator, a play area for children at the Woodbridge Center shopping mall in Woodbridge, N.J. The Yellowstone Group, Irvington, took home nine awards at the Advertising Club of Westchester's Big W dinner May 27. The shop was honored in the newspaper campaign, trade magazine campaign, photography and self-promotion direct mail categories. The U.S. chapter of the International Advertising Association will host its annual ball Thursday, June 25, at the Pierre Hotel, New York. The ball, which will have a Brazilian carnival theme, is sold out, with 550 executives representing the international ad community to attend. Proceeds from the event go to Unicef and the IAA Education Fund. For more information, contact James Lewis, U.S. chapter executive director, at 212-292-4248. NEW JERSEY Block Advertising & Marketing, Verona, has been selected to handle the marketing communications duties of Green Hill, an elder care facility in West Orange. The agency is developing advertising, collateral materials and public relations strategies on behalf of the client. A.W. Faber-Castell USA has named Richartz & Fliss, Denville, as its public relations agency. The shop will coordinate all of the Bernardsville-based company's consumer and trade press relations. Harrison Wilson & Associates, a healthcare communications company based in Parsippany, has acquired KPR West in San Francisco. KPR West will take on the Harrison Wilson & Associates name. PENNSYLVANIA Mitchell & Resnikoff, Elkins Park, has been named the agency of record by two clients: ContiLeasing, the equipment leasing subsidiary of ContiFinancial, Voorhees, N.J.; and Security Resources, a provider of funding and marketing packages to security and alarm dealers throughout the United States. The Brownstein Group, Philadelphia, has broken a new TV spot for TearDrop Golf Co.'s new putter with "RollFace" technology. The commercial has appeared during professional golf programming on ESPN and ABC. The 30- and 45-second spots open with Dana Quigley, a golf pro on the Senior PGA Tour, approaching the 18th green. As he does so, the viewer hears the "whoosh" of a jet fighter pilot flying through the air. As the golfer lines up his pressure putt, the viewer hears his thought process in the form of radio chatter between the fighter pilot and his home base. Quigley then sinks the putt in "missile-like" fashion, and a voiceover reveals that his "weapon" is the "RollFace" putter. The spot maintains TearDrop's tagline, "Control the roll." Supporting print ads will run in publications such as USA Today, The Wall Street Journal, Golf Magazine and Sports Illustrated. Schubert Communications, Downingtown, has won a Silver Bell Ringer award for outstanding achievement in advertising from the Philadelphia chapter of the Business Marketing Association. Schubert won the award for its single-page print ad for client Admiral Insurance, a surplus underwriter. Elkman Advertising & Public Relations, Philadelphia, has created a new TV spot for the Pennsylvania Dutch Convention and Visitors Bureau featuring "Stephanie," a 1,500-pound Holstein cow as "spokescow" for the region. The spots are designed to play up the region's image as an area so rural it has nothing to offer tourists but pasture land and cows. Spots depict Stephanie dressed in a variety of costumes, such as a Shakespearean actor, golfer, chef and avid shopper, to highlight the activities available in Pennsylvania Dutch country. Conceived by Elkman creative director Peter Cornish and produced by Picture Tube, Philadelphia, the ads will appear in the New York market and will run from early June through August.

Brand Marketing

Agency News

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff