Agency News

ILLINOIS Werle + Associates is the new name for the Chicago public relations agency headed by Chuck Werle. Previously Werle + Brimm, the name change was necessitated by the departure of partner David Brimm, who is heading his own agency, BrimmComm, in Northbrook. Sturm Rosenberg King & Co. in Chicago was named agency of record for Rush-Copley Medical Center in Aurora. The agency will develop brand and program strategies and initiatives for marketing to consumers, referring physicians, employers and employees. Abelson-Taylor in Chicago was named agency of record Boehringer Ingelheim Pharmaceuticals' new antiplatelet agent for stroke prevention. The agency will develop advertising and sales promotion programs for the compound, which is in development for FDA approval. UniCom Marketing Group in Chicago was designated agency of record for Red Oak Farms of Red Oak, Iowa. The agency's first assignment will be the introduction of a new line of beef jerky products under the My Favorite Jerky brand name. MINNESOTA Horst Spas & Salons selected Clarity Coverdale Fury in Minneapolis as its agency of record. The company operates six Salons & Spas, three training salons and three Aveda Environmental Stores. The agency will develop and introduce a new brand identity to cover current and future operations. Micro Modeling Associates, a New York-based information technology consulting firm, has hired Padilla Spear Beardsley in Minneapolis as its public relations agency of record. MISSOURI EAT Advertising and Design in Kansas City was selected to develop a direct mail campaign for Commerce Bank. The effort will be directed to owners of Hallmark Cards retail stores, seeking to make Commerce their bank for credit card transaction processing. The agency was also selected to create point-of-purchase materials for the Certified Hereford Beef Program. Western Lithotech, a Mitsubishi Chemical unit and supplier of high-tech equipment for printing and publishing, named The Hughes Group in St. Louis as its agency of record. Hughes will provide print advertising, direct mail, public relations and collateral development for the client. Kochan & Co. Advertising in St. Louis was selected by Argosy Casino to provide creative services for the casino's upcoming introduction of a new Red E. Cash player's card program. The agency will develop point-of-purchase materials and signage in addition to designing the card. Dent Wizard International chose Kupper Parker Communications in St. Louis to develop a $1 million integrated marketing communications program, including TV, radio, print, direct mail and collateral. OHIO Penny/Ohlmann/Neiman in Dayton was named public relations agency of record for Alcoa Building Products. The agency already handles advertising, sales promotion and collateral for the client. Its new role will encompass consumer and trade programs targeting homeowners and builders with information about vinyl siding. The Cleveland Advertising Association selected Rob Spademan as its 80th president. Spademan, who is director of corporate communications for Picker International, succeeds Mike Hilber, president of the Media Store. Willis Case Harwood in Dayton was chosen to handle marketing communications for 3 Sigma LLC, a manufacturer of pressure-sensitive coatings. Kirkwood Industries, a marketer of electrical insulation components, selected Gregory in Cleveland to handle advertising, public relations and marketing counsel. WISCONSIN The Milwaukee Wave of the National Professional Soccer League selected Nelson & Schmidt Marketing Communications in Milwaukee to handle strategic planning, creative development, production, public relations and media planning and placement.

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