Agency News

NEW YORK Hampel/Stefanides in New York was awarded the $1 million advertising, direct mail and promotion account of The Industry Standard, the San Francisco-based Internet business newsmagazine published by International Data Group, without a formal review. There was no incumbent. The Intuition Group in New York last week launched Clairol's Revitalique with a 30-second TV spot targeted at baby-boomer women that positions the brand as the "world's most advanced hair color system." Revitalique is touted as the world's first anti-aging hair colorant. The WPP Group unit won the estimated $50 million account for the division of New York-based Bristol-Myers Squibb earlier this year. Clairol will also break new work from The Kaplan Thaler Group in New York for its Daily Defense shampoo, featuring professional tennis player Martina Hingis. The 30-second TV commercial broke Aug. 31 and will run throughout September. Supporting print ads will appear in publications such as Glamour, Marie Claire, and American Health & Fitness. Themeline on the Daily Defense campaign is, "Hair care for the real world." Anderson & Lembke in New York breaks a print campaign in October for the desktop publishing division of Agfa, based in Wilmington, Mass. The effort features its line of digital cameras and scanners. Advertising will be translated into 23 languages. The ads retain the A&L-created tagline "The complete picture." Agfa spent around $1 million on all of its brands last year, according to Competitive Media Reporting. Opticon, an Orangeburg-based producer of data collection and bar code scanning products, has selected ACS Communications in Great Neck as its advertising and public relations shop. Separately, ACS will launch the first business-to-business advertising for software developer Samson InfoTech's ImageNavigator software. It was also named advertising and public relations shop for Fastrack Health Care Systems, Plainview. Global Licensing Company, New York, reached an expanded licensing agreement with Neema Clothing.¸ The deal includes its Bert Pulitzer line of tailored slacks. Sherwood Equities, New York, has created a new subsidiary, Sherwood Outdoor, to handle outdoor advertising on its properties in New York's Times Square. Dubois earlier this month bowed an outdoor advertising campaign for Atrium, a designer sportswear store located in downtown Manhattan. Shelter Films, New York, and director Jonathan David have produced three new 30-second spots and two 15-second commercials for Nike Golf. The World Wildlife Fund appointed Media Marketplace, New York, as the manager of its members and donors file. New York-based Cosmair's European designer fragrances division breaks new advertising for Paloma Picasso Perfume via A/R Media. The ads, appearing in magazines such as Vogue, Town & Country and InStyle, feature photos of Paloma Picasso by photographer Herb Ritts. The WINS Promotion Group, the sales promotion unit of CBS-owned New York radio station WINS-AM, has changed its name to CBS Radio Promotions Group-New York. The Marcom Group, Great Neck, won the advertising business of Great Neck-based Organica, a developer of organic gardening and cleaning products. Chadwick Communications in New York will plan and develop a public awareness campaign for the U.S. Committee for Unicef's "Trick-Or-Treat for Unicef," as well as other projects sponsored by the organization in 1999. Nature's Bounty, Bohemia, has launched a radio campaign for its Radiance multivitamin through Chase Ehrenberg & Rosen in Chicago. Joe La Motta, creator of La Motta's Tomatta Sauce and son of middleweight boxing champion Jake La Motta, was killed in the crash of Swissair Flight 111 over Nova Scotia. La Motta marketed La Motta's Tomatta Sauce from a recipe created by his father. RocketScience Creative and A.G. Krakow & Associates/AgitProp in New York, the ad agency and public relations firm for La Motta's Tomatta Sauce, respectively, have set up an Internet memorial to Joe La Motta on their Web site, www.rocketscientists.com. NEW JERSEY Pepperidge Farm has hired The SPI Group, Upper Montclair, to create a public relations program supporting the client's business development group. The Sawtooth Group, Woodbridge, has created a 30-second TV spot for Pharmaton's Movata, a St. John's Wort supplement intended to balance emotions, promote a feeling of well-being and maintain healthy motivation and self-esteem. The tagline is, "Keep life in perspective." The commercial broke earlier this month and will be supported by print ads in publications such as American Health, Prevention and Newsweek. PENNSYLVANIA Hamilton Gregory Advertising in Lancaster won the advertising and direct response business of IDenticard Systems, a Lancaster-based manufacturer of security identification, access control and video imaging systems. Winters Advertising in Pittsburgh has launched its first Web site at www.wintersadv.com. The site features "Get a Clue!" an interactive advertising trivia quiz featuring agency employees and clients. The agency is offering prizes to those who succesfully complete the quiz.

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