Agency News

The Atlanta Opera has retained local agency EM2 to create a campaign to promote its 2000 season.
The Headline Group in Atlanta has added three public relations clients. Theragenics Corp. is a developer of an implantable radiation cancer treatment in Buford. Castelberry’s/Snow Brands, a canned-food manufacturer, is based in Augusta. Elite Racing is a sports marketing company in San Diego.
QuikTrip Corp. and have both contracted Sixty Second Airborne in Atlanta for radio projects.
Fountainhead Pringle Dixon Pringle in Atlanta has been named public relations counsel for Imagix Kids Dental & Orthodontics, Alpharetta, and Daufuskie Island Club and Resort, near Hilton Head, S.C.
Atlanta’s Fletcher Martin Associates has launched a campaign for 1-87 RIDEFIND, which helps commuters find car-pool partners based on home and work locations. The service was established by the Atlanta Regional Commission to help alleviate the metro area’s traffic congestion.
Maris, West & Baker in Jackson won a pair of Golden Marble Awards, recognizing excellence in children’s advertising, for its RAT (Reject all tobacco) campaign for The Partnership for a Healthy Mississippi.
Espa„ol Marketing & Communications in Cary is responsible for a new Corona Light television spot, “Placita,” that premiered last week on Spanish-language stations
Softspikes in Gaithersburg, Md., has hired Greensboro’s The Burris Agency to manage public relations. The shop has handled advertising for the client since 1993.
Corder Philips & Wilson, Charlotte, has been named agency for Berstorff, a Florence, Ky., supplier of extrusion systems to the plastics and rubber industries. CP&W was also honored at the 8th annual National Mature Media Awards, winning a gold for its multimedia campaign for Resources for Senior Living, also in Charlotte.
Smith Advertising & Associates in Fay-etteville is creating advertising and marketing for the Fayetteville Regional Airport.
O’Connor Kenny Partners in Memphis transformed the Center City Commission’s annual report into a poster, mixing familiar downtown images with a computer-generated design. The back of the poster is the actual report. The agency has also relocated to the Pembroke Square Building at 119 S. Main St., Suite 800, Memphis 38103.
Power & Motoryacht magazine presented Davis Newman Payne Advertising & Public Relations, Knoxville, its Ad-Q Award for advertising with an outstanding measured influence on readership.
The Adcenter at Virginia Commonwealth University in Richmond topped the American Association of Advertising Agencies minority scholarship foundation awards, with six of its students receiving a total of $65,000. Student Kevin Robinson also won the $5,000 DDB-Bill Bernbach Minority Scholarship, presented on behalf of DDB.