Agency News

NEW YORK
Procter & Gamble, Cincinatti, has reassigned Hispanic advertising for several brands: Gain was moved to Leo Burnett Hispanic, Chicago, from Conill Advertising in New York; Oil of Olay, to Conill from Fova in New York; Bounty to JMCP Publicidad, New York, from Bromley Aguilar & Associates, San Antonio; and Pringles to Fova from Bromley. The changes take effect Jan. 1. Billings were not disclosed.
Ryan Drossman & Partners in New York received two Gold Medallion Awards and two Silver Awards from Promax International at the annual Gold Medallion Awards. The agency was honored for its radio and TV work for WBIS-TV.
M. Z. Berger & Co has award the advertising account for its watches to Ziccardi & Partners in New York. The first part of Z&P’s work will include the relaunch of the Elgin brand and the national introduction of the Harley-Davidson watch collection.
KSL Media in New York won the U.S. media buying component of Hankook Tire’s global advertising business. KSL Media will handle the New York, Los Angeles and Detroit broadcast markets and national ESPN spots.
The CIT Group, Livingston, N.J., has named Stanton Crenshaw Communications, New York, as its public relations agency. The account will be handled from the shop’s New York and Stamford,
Conn., offices.
HMC Advertising & Marketing, New York, was awarded the advertising business for the Natura hearing aid by Sonic Innovations in Salt Lake City. Alcon International also tapped HMC for the worldwide launch of its Opti-Free soft contact lens care brand, which will begin in Europe and Japan.
Mark Russell & Associates, Syracuse, was selected to handle advertising for Indianapolis-based Brightpoint, a provider of distribution and logistics services for the wireless telephone industry, following a review involving three shops. Separately, MRA was the only upstate New York agency to receive a Bronze Anvil award from the Public Relations Society of America. The shop was honored for a customer newsletter it created for Gold’s Gym.
Hahn International chairman and CEO J. Nicholas Hahn was honored with the David Ogilvy Award for excellence in advertising, which was presented to him by Ogilvy & Mather Worldwide.
Shelter Films in New York and director Jonathan David completed the first two commercials in a series of 11 being created for Dunkin’ Donuts by Hill, Holliday, Connors, Cosmopulos in Boston. The humorous spots are part of a national campaign that began on June 29.
The Insurance Marketing and Communications Association awarded Frierson Mee + Kraft in New York a best-of-show award for its print advertising for St. Paul Re, a re-insurance provider.
PepperCom, a public relations firm in New York, won five new accounts: They are: Bigfoot, CDKNet, dTech, VerticalNet, JW Genesis and Tiger Schulman Karate. The wins boost the shop’s billings by $700,000.
KWE Associates in New York has been selected by 1travel.com as its first public relations agency. KWE will provide marketing and media relations advice.
The Direct Marketing Association non-profit council will present World Vision in New York with its 1998 Non-Profit Organization of the Year Award. World Vision’s achievements will be honored Aug. 13.
Asher Abelow, Farmingdale-based 21st Century Marketing’s director of alternative media, has been inducted in the Hall of Fame of the Long Island Direct Marketing Association. He was honored of his four decades of commitment to direct marketing.
Remo Duchi Associates in New York has relocated its offices to 6 E. 39th St.
Nat Gutwirth of Weightman Advertising in Philadelphia won Oink Ink Radio in New York’s first annual “Dead Radio” contest. Agencies were asked to submit radio scripts that were never accepted for production.
Creative Management Services in Chestnut Ridge has purchased a 200,000-square-foot facility in suburban Atlanta. The designer and producer of exhibits and marketing events plans to relocate to Georgia by early fall.
Kirshenbaum Bond & Partners, New York, recently launched its second promotional campaign for 1-800-Flowers. “Flower Power Hour” features flower bargains and a sweepstakes for a trip to tour flower gardens in England. The six-week promotion involves retail stores, the the client’s Web site and its telephone ordering system.
NEW JERSEY
Naturally First, a direct supplier of health, beauty and fitness products in the United Kingdom, has chosen HLB in Upper Montclair as manager for its customer list. The list includes more than 500,000 customers.
PENNSYLVANIA
Elkman/Alexander & Partners, Philadelphia, has added Pocketec of Somers Point, N.J., to its roster of public relations clients. Pocketec markets products for women, young golfers, and sports and fitness enthusiasts.
LevLane Advertising and Public Relations in Bala Cynwyd received four 1997 Gold Awards from the Art Directors Club of Philadelphia. The shop’s Philadelphia Zoo ad was honored as best public service TV or radio spot and best consumer TV spot of 30 seconds or more, its Philadelphia Orchestra radio ad was recognized as best single entry and its annual report for Decision One was judged the best in the four-color category.
CONNECTICUT
Madison Direct Marketing, a direct mail service in Greenwich, will represent Windsor-based Advo. Advo is a provider of targeted direct mail advertising by trading area, ZIP code and sub-ZIP code.
Visual Concepts Media in Bloomfield will produce the 1998 sales meeting video for Spalding Sports Worldwide of Chicopee, Mass., a point-of-purchase and field sales training tape for Lego Systems of Enfield, an interview with explorer Robert Ballard for Media Arts of Seattle, Wash., and the broadcast public relations reel for United Technologies in Hartford.
Thomson Interactive Media in Stamford has been selected by Media General to publish the Internet classified ads for all of its 21 daily newspapers. TIM is a provider of online advertising solutions for the media industry.
Weinberg Music & Sounds in Stamford has created several pieces of music for Sony’s Sony.com Web site. Belk Mignona Associates in New York served as production company for the recordings; Hans Neubert was creative director