Agency News

DiMeo & Co., Chicago, was named to handle advertising for the new Route 66 raceway in Joliet.
Rodi Platcow Malin, Chicago, was named agency for The Daily Herald, the third-largest newspaper in Illinois.
Grant/Jacoby, Chicago, acquired public relations firm Marcy Monyek and Associates, also in Chicago.
Coopers & Lybrand named Dragonette, Chicago, its public relations agency for the Midwest.
Simantel Group, Peoria, was chosen to provide advertising and marketing services for Advanced Technology Services.
Dean Foods’ Dean Dip and Dressing Co. unit named Sanchez Healy, Chicago, to handle advertising and promotion targeted to Hispanics.
Nissan Forklift Corp. North America named Omnia Marketing & Design Communications, Rockford, as its agency for business marketing.

Marketing Unlimited, Indianapolis, was named agency of record for 16th Street Speedway, Indy Public Auto Auction and Interiors Plus.
Hickman + Associates in Indianapolis was chosen as agency of record for North American Technician Excellence, which represents manufacturers, contractors and technicians in the heating and air conditioning industry.
AVL Scientific selected CRE MAROM, Indianapolis, to develop a strategic marketing communications program.

Thomas C. Porter & Associates, Des Moines, was selected to develop a marketing communications plan for the Iowa Association of Business and Industry.

Alan Frank & Associates, Bloomfield Hills, gained ad responsibilities for KFC co-ops in Albany/Schenectady, N.Y., and in Gainesville, Fla.
The Berline Group, Bloomfield Hills, will serve as agency of record for the Make-A-Wish Foundation of Michigan.
Mid-American Products, a plastic injection molding company, selected Stap & Co., Kalamazoo, as its agency of record.
Mackie’s World named Sefton Associates in Grand Rapids agency of record for its mall for children.

Hunt Adkins, Minneapolis, was assigned responsibilities for creative development and strategic planning for SCIMED Life Systems.
Peterson Milla Hooks, Minneapolis, was tapped as agency of record for United Way in Minneapolis and St. Paul, Minn.
Whitney Morse Braun, Minneapolis, was named agency of record for the Pioneer Press newspaper.
Kilter, Minneapolis, was chosen by Select Comfort Retail Corp. to develop product packaging, in-store signage and events and collateral. The agency was also hired by Lids Corp. to develop
collateral materials for the Lids retail hat chain.
Mueller Mack, Minneapolis, was named agency of record for Americana Bank.
The Lacek Group Worldwide, Minneapolis, has opened a full-service office in Tokyo, principally to service its All Nippon Airways account.

Accounting and business consultants Kiefer Bonfanti & Co. hired Drone & Mueller and Associates, St. Louis, to handle advertising and public relations.
Kupper Parker Communications, St. Louis, was named agency of record for the Electrical Apparatus Service Association.
MediaCross, St. Louis, was chosen to create statewide education programs for the Children’s Trust Fund.

Kahler & Co., Omaha, was assigned media buying in Nebraska and western Iowa for Blimpie Subs & Salads, and was named agency of record for Citation TeleServices.

Freedman, Gibson & White, Cincinnati, added public relations responsibilities for Bigg’s Hyper Shoppes supermarkets.
SBC Advertising, Westerville, was named agency of record for three new clients: DSW Shoe Warehouse, Lancaster Colony Automotive Group and Decorative Surfaces International.
Commerx Inc., an Internet commerce company, selected The Laurer Markin Group in Maumee as its marketing communications agency. The shop was also named agency of record for Pilkington Libbey-Owens Ford Co.
Shick & Wesley, Cleveland, was chosen as agency of record for the Cleveland Rockers women’s professional basketball team.
Strata-G Communications, Cincinnati, added assignments from Westover Senior Services and Sargent & Greenleaf, a manufacturer of electronic locks and security exit devices.
Sive/Young & Rubicam, Cincinnati, was selected to handle public relations for Madison Marquette Realty Services.
The Urda Co., Akron, was named advertising and public relations agency for law firm Roetzel & Andress.

Advertising, Boelter & Lincoln, Milwaukee, was named agency of record for the Eagle River (Wis.) Area Chamber of Commerce.
Tekra Corp. selected Celtic Advertising, Brookfield, as its trade advertising agency of record.
L. Quillen & Associates, La Crosse, selected Catholic Charities of the Diocese of La Crosse as its pro bono account.
Becker LePoidevin in Delafield was named agency of record for DASH Medical Gloves and for Electri-Ware Corp.
Ovation Marketing in La Crosse will handle marketing for a new product launch from J.J. Keller & Associates.
Miron Construction Co. named FH&K, Neenah, as its agency of record.
Marx McClellan Thrun in Milwaukee was named agency of record for Motorola Lighting and earned aftermarket promotion responsibilities for The Trane Co.
Alert Systems, marketer of the Page Alert emergency response system, chose Waldbillig & Besteman, Madison, as its agency of record.
H2D, Milwaukee, received project assignments from Share, a nonprofit company promoting self-help; Friends of Old World Wisconsin Museum; Sunstone Financial Services; New Ventures; and Berghammer Construction Co.
The Commercial Controls division of Eaton Corp. named Prom Krog Altstiel in Mequon its agency of record.
Madison Marketing in Appleton was selected to create an Internet site for the Fox Cities Chamber of Commerce & Industry.