Agency News

NEW YORK Four new TV spots broke this month for online service The Globe by Kirshenbaum Bond & Partners, New York. Each features a spinning icon and uses the tagline, "Your friendly full-service integrated online community." Print and outdoor advertising is also being placed; three previous TV spots broke in April. The client expects to spend $8 million on advertising this year. Kirshenbaum Bond & Partners' first project for 1-800-Flowers boosted sales prior to Mother's Day and helped make the Friday before the holiday the busiest day in the company's 11-year history, said Chris McCann, senior vice president at 1-800-Flowers. KBP came up with the idea of hiring 90 men and women, dressing them in white promotional jumpsuits and stationing them at eight sites in New York. They handed out carnations and carried cellular phones that customers used to order flowers. Those who ordered on the spot were entered into a sweepstakes to win a year's worth of flowers for their moms. Mad Dogs & Englishmen, New York, recently broke a new print campaign for Fortant wine, a product of the Kobrand Corp. The print campaign, which broke this month in publications such as The New York Times, New York, the Los Angeles Times and Wine Spectator, playfully depicts the French and their habits as somewhat eccentric. Copy reads, "You don't have to fully understand the French to understand Fortant." The ads include images such as a woman walking a chicken in front of the Eiffel Tower and a young man kissing another man's date on a park bench. Shandwick International, New York, a public relations firm, won eight awards in the 1998 Creativity in Public Relations Awards recently. The winners, including programs created by sister agency Rogers & Cowan, were selected from among 1,500 entries. The CIPRA competition is sponsored by Reputation Management and Inside PR. Robert A. Becker Euro RSCG has created a new division specializing in marketing communications aimed at women. The new unit, called FemaleFocus, will be headed by senior vice president, managing director Ernestine McCarren. She had been head of Becker Consumer Health, a division specializing in direct-to-consumer marketing. The Art Directors Club will bring its 77th annual presentation of the year's best work in advertising, graphic design, photography, illustration and new media to Sony IMAX Theaters Lincoln Square, New York, on June 4. Seventeen gold and 48 silver cubes will be awarded at the event. This year's jury chairs are: for advertising, Nick Cohen of Mad Dogs & Englishmen; for graphic design, Mirko Ilic of Mirko Ilic Corp.; and for new media, Vic Zauderer of Net Objects. Comedian Caroline Rhea of ABC's Sabrina the Teenage Witch is master of ceremonies. New York-based Zenith Media will open two new field offices, in Atlanta and Fort Lauderdale, Fla., in August, increasing its total of U.S. regional buying sites to nine. Fodor's Travel Publications, New York, and Scandinavia Online have announced a marketing and publishing alliance. The two will develop Refseber, a new, full-service Scandinavian travel site on the Internet. Scandinavia Online will incorporate content from Fodor's into the site's travel guide section, including information from Fodor's flagship Gold Guide. Grey Advertising, New York, has confirmed its win of integrated communications assignment for the U.S. Mint's 50-state Quarter Commemorative Coin Program [Adweek, May 4]. The mint will issue 50 quarters honoring each of the states, starting in 1999. Five quarters will be issued each year over the five-year program, each one featuring a design emblematic of its state. Uncirculated and proof coins will also be available through banks, coin dealers and select retail outlets. Grey's initial two-year contract can be renewed at set intervals over the next 10 years. Skyline Multimedia Entertainment, New York, owner and operator of virtual reality entertainment center XS New York, has awarded its 1998 advertising account to Culver Associates, New York. JMCP Touch, the interactive unit of Jordan McGrath Case & Partners, has been assigned the Web marketing business for Pharmacia & Upjohn's Rogaine product line. Della Femina/Jeary and Partners has won the $6 million business of American Quantum Motorcycles. The Melbourne, Fla.-based manufacturer of premium "heavy cruiser" motorcycles is a first-time advertiser. The search included several undisclosed New York shops. Ryan Drossman & Partners has won three new accounts totalling $6 million in billings. Fiji Natural Artesian Water, The Creative Guide Web site and Waldbaum's all recently awarded their business to the New York shop. Smith Advertising Group, Syracuse, won four awards at the Syracuse Ad Club Awards Show recently. The shop, formerly The Paige/Smith Group, received two silver awards in the design category for logos developed for the Tucker County Visitors and Convention Bureau, Tucker County, W. Va., and for Annese & Associates, a data communications and networking company based in upstate New York. The agency also won two awards for its print work for Tucker County. One was for a newspaper ad called "Who needs Disney?" and the second for a series of consumer magazine ads. Robert Bergman-Ungar, formerly of Baron and Baron Advertising, and Mary Bergstrom, formerly of David Carson Design, have formed a new creative partnership. Their new shop will bear the name Bergman-Ungar Associates and will be based in New York. It will specialize in branding, packaging and advertising for select international clients. Wilson Media Group, New York, has won the media planning assignment for Glaxo Wellcome's Imitrex, a migraine headache therapy. Wilson will be responsible for traditional and new media. Polaroid has tapped The Gepetto Group, New York, for a strategic development assignment for its new line of instant cameras for children, following a review. Gepetto will work with Polaroid to brand and position a line of instant cameras and film packaged with activity kits that offer an assortment of play accessories. Targeted at children 8-12 years old, the new line will be introduced domestically in the fourth quarter. Adobe Systems, a maker of computer graphics software, has tapped New York-based Rapp Collins Worldwide to handle direct response and database management for all of its products in North America, Europe and the Pacific Rim. The budget of the project was not disclosed. Bayer Consumer Care has selected K2 Design, New York, to create a new Web site for Bayer Asprin. Latorra, Paul & McCann, Syracuse, has been honored with several awards recently. The shop received two Telly Awards for its spots for Fort Dodge Animal Health. The Northeast Farm Communicators presented LP&M with two trophies for best public relations release and best audio/video presentation for materials produced by Fort Dodge Animal Health. Locally, the agency took home four gold, two silver and nine bronze trophies from the Syracuse Ad Awards Show. Rainbow Advertising Sales, New York, a division of Rainbow Media Holdings, has changed the name of its advertising subsidiary from Atlantic Media to The Rainbow Agency. Rainbow Media, a unit of Cablevision, acquired New Jersey-based Atlantic when the parent company acquired TCI Communications' New York-area cable systems in March. The shop will maintain its staff of six creative personnel and will continue to produce TV, radio and print campaigns for the communications industry and other clients. The Chubb Group of Insurance Companies has selected Shepardson Stern & Kaminsky, New York, as advertising agency of record. The assignment includes domestic and international brand advertising. Anda & Scotti, New York, has created a new national marketing campaign for Fantastic Sam's, a national hair salon chain. The campaign includes radio, magazine, newspaper and direct advertisements, as well as in-store collateral. The campaign is intended to improve the chain's image and help recruit hairstylists. The tagline is, "Fantastic Sam's. Are you ready to create?" Yamazaki Tableware's new print advertising campaign, also by Anda & Scotti, is breaking in national bridal publications. The push includes magazines, direct advertisements and point-of-sale materials. The campaign will publicize Yamazaki's new offer which allows customers dissatisfied with their tableware to trade up for a new set within 5 to 10 years. The print ad depicts a bride-and-groom decoration from the top of a wedding cake. The headline reads, "If you fall out of love after five years, trade up for a better model." Sciens Worldwide Public Relations, New York, has launched a new interactive Web site at www.scienspr.com. Among its features are an overview of company services, a comprehensive client list, press releases and listings of employment opportunities. In the near future, the site will also include a "media corner" where members of the press can download materials on current product launches and other activities conducted by Sciens. Hauppauge-based Manchester Equipment, an integrator of computer hardware, software and networking products, has tapped Harrison Liefer Miller & Speyer, Rockville Centre, for marketing communication services. The shop will be responsible for developing brand strategy, advertising and public relations for the computer company. The Advertising Club of Westchester will hold its annual Big W Awards Dinner on Wednesday, May 27. The event will be held at 6 p.m. at the Tappan Hill, Tarrytown. Gold, silver and bronze award winners will be selected in 68 categories from a field of 370 entrants. Comedian Peter Bales, who has appeared on VH-1, Fox and MTV, is master of ceremonies. Concrete Media, New York, has launched the Girls on Network, a Web site linking other commerce and advertising-supported sites for women in their 20s. The site, which claims to have already received 5 million page views in one month, lists as sponsors Ford, Procter & Gamble, iVillage and J. Crew. ChannelSeven.com, a New York-based online resource for Internet advertising, has launched TurboAds.com, a new site devoted to highlighting the latest ad technologies. The Web site is aimed at Internet marketing and advertising executives. NEW JERSEY The Sawtooth Group, Woodbridge, has been tapped to create a new television campaign for Enamelon, a developer and marketer of over-the-counter oral care products. The company launched Enamelon toothpaste earlier this year. Advertising and public relations shop DKB & Partners, Morristown, has been named agency of record by the U.S. Trust Co. of New Jersey. The agency will provide public relations counsel for all of U.S. Trust's New Jersey initiatives. Turchette Advertising, Fairfield, has been hired to create a promotional campaign for the city of Plainfield. The project, which will feature newspaper and magazine advertising and collateral materials, focuses on Plainfield's designation as an Urban Enterprise Zone and the business opportunities that status provides. PENNSYLVANIA Earle Palmer Brown, Philadelphia, has reported the purchase of The Silberman Group, West Chester, and has signed a letter of intent to acquire Philadelphia-based Reimel Carter. Silberman reports current billings of $25 million and a 30-member staff. Among its clients are AMP, Comcast Cellular Communications, Coventry Healthcare and the Southeast Pennsylvania Transportation Authority. All Silberman staff will join EPB's Philadelphia office, with Eli Silberman becoming chairman of that office. Reimel Carter has $32 million in billings and 34 staff members. Among its clients are Acme supermarkets, Beneficial and MAB Paints. The agency will remain at its current Center City Philadelphia location and will operate as an EPB subsidiary. Tire Kingdom and RentWay have tapped Wahlstrom & Co., a Yellow Pages advertising unit of True North Communications, as their national Yellow Pages agency. Both accounts are to be managed from Wahlstrom's Philadelphia office. Cramp + Tate, Philadelphia, has added Giggle Zone to its client roster. Giggle Zone is a Bala Cynwyd-based company that develops and markets decorative holiday items for retail sale. Keystone Savings Bank and ad agency Keenan-Nagel Advertising, both Allentown, were recognized with a certificate of merit in the annual Penny Awards competition conducted by the Penn-Jer-Del chapter of the Bank Marketing Association. The competition was open to all banks and ad agencies in Pennsylvania, New Jersey and Delaware. CONNECTICUT Campbell Soup, Camden, N.J., has named Source Marketing, Westport, as the promotion agency of record for all of its corporate events. The Idea Shop, Fairfield, has completed two 30-second TV spots for the Bridgeport Bluefish, a minor-league baseball team. Both air on cable systems in Fairfield County.

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