agency news

Stein Rogan + Partners in New York has won three new assignments. The agency, a division of True North Communications, has won duties from the American Homeowners Association and, both in Stamford, Conn. The shop has been named interactive agency of record for AHA’s membership marketing and has named Stein Rogan its general and interactive agency. The two wins are worth an estimated $9-12 million in billings. The budget for the agency’s membership acquisition campaign for AHA, which includes online banners, pop-up ads and e-mail notices, is preliminarily set at $3-4 million. The budget for will be
$6-8 million; Stein Rogan is developing the brand with online and offline advertising, among other integrated communications efforts. The agency has also won the trade advertising account of Uproar, New York.
BBDO New York said that in a phone survey of more than 300 respondents, conducted the day after the 72nd annual Academy Awards telecast, commercials for Pepsi, one of the New York agency’s clients, were judged the best by 21 percent of viewers. Spots for Charles Schwab & Co., another agency client, finished third in the survey at 5 percent. The results of the survey, conducted by SAA/Research in Farmington Hills, Mich., a unit of Morpace International, marked
the second year in a row that commercials by BBDO New York airing during the Oscars were voted most popular by viewers. The Pepsi spots featured singer Faith Hill and “Pepsi girl” Hallie Eisenberg, among others; the Charles Schwab spot starred actress Sally Field. Last year, Pepsi won the top percentage slot as the best spot during the telecast as well.
The American Association of Advertising Agencies, based in New York, has launched, an agency industry-specific career-opportunity Web site that helps 4A’s members find qualified job candidates. The initiative lists more than 250 positions at member ad agencies in an easy-to-navigate format for both agencies and job seekers; it is available to 4A’s members only, who may post, edit and delete professional-level job openings free. Agencies may also maintain standardized pages of company background information that contain links to their respective Web sites. Job openings are listed in six overall categories, including general advertising and public relations. The site was created by Little Tornadoes, a New York interactive and Web-design firm; the underlying database is managed by Recruiting Solutions. An advertising campaign touting the new site broke last week in classified-advertising sections of trade magazines, including Adweek.
Millennium Communications has relocated its headquarters to Syosset recently. The new address is 6900 Jericho Turnpike, Syosset, N.Y., 11791. In addition, the company has launched, an interactive Web site that provides solutions for home repair and service needs, in addition to games and a screensaver. Millennium is scheduled to launch a national ad campaign during the second quarter that focuses on “The Glitch,” a character featured on the site and in the ads who represents technical problems.
Separately, Millennium said that e-SIM, an Israeli maker of electronic product simulations for e-commerce and product development, has named the shop interactive agency of record for its LiveProducts division. The Web site allows consumers to try out electronic products online before buying; it can also be used as an online manual after purchases. Millennium has designed the LiveProducts Web site, in addition to brochures and collateral sales tools. A business-to-business ad campaign is being planned. Billings are undisclosed.
Walnut Park Productions has created a new PSA spot this year for The Coalition for World No Tobacco Day, a group of nonprofit organizations dedicated to wiping out tobacco use, featuring star players from Major League Baseball. The New York company’s PSA, titled, “Because I’m
a Son,” breaks May 31 and is being distributed to local TV affiliates nationwide; it will also air in ballparks throughout the MLB season. Players featured in the PSA include Al Leiter of the New York Mets, Paul O’Neill of the New York Yankees and Shawn Green of the Los Angeles Dodgers. A Spanish-language version of the spot, featuring Cleveland Indians shortstop Omar Vizquel, is also being launched.
The MTVi Group has debuted an advertising campaign for its unit that features more than 30 musical artists, including Christina Aguilera, Sting and Yo-Yo Ma. The New York online music-entertainment company’s effort, created by Dale Pon Advertising in New York, uses the “me music, it’s mine” theme to tout the client’s online offerings, which include music news and its newly launched “me music” genre approach, an aspect that focuses on the personalization of music. Spots appear on MTV, VH1 and major broadcast outlets during TV shows, such as Everybody Loves Raymond and Frasier. The campaign launched late March. The budget is undisclosed.
Ethnic-marketing company Intercultural Niche Strategies, New York, has added new TV clients HBO and A&E Television Networks to its client roster, to target multicultural markets, without reviews. INS will tout HBO’s feature-film documentary Los Americanos: Latino Life in the United States, A&E’s The History Channel International and A&E’s new documentary-series channel, The Biography Channel, to multicultural audiences. Budgets for the two New York-based clients’
ad campaigns are unknown. Campaigns will launch at the beginning of the summer in ethnic media, including print and online arenas, following a public relations campaign.
Strategic Sports Group in New York has expanded Gulf Oil’s marketing alliance with Major League Baseball with fully integrated sponsorships with the Boston Red Sox, New York Mets, Philadelphia Phillies and Pittsburgh Pirates baseball teams. The programs feature in-stadium signage and point-of-sale materials using team names and logos at Gulf stations, among other aspects. The programs start July 15; initially, the Gulf Oil official MLB team hat will be offered, allowing fans of the sponsored teams to purchase their respective caps for $3.99 apiece at participating Gulf stations from July 15 to September 15. Chelsea, Mass.-based Gulf Oil will also receive exposure on the Web sites of sponsored teams and during in-stadium public relations announcements. Gulf Oil’s marketing alliance with MLB was primarily retail-oriented in 1999.
BTLdesign has been selected by Lucent Technologies for the design of the company’s 1999 annual report in online and offline media. The New York-based branding and interactive agency has positioned Lucent, Murray Hill, N.J., as a people-oriented company, showing a group of young children painting Lucent’s logo on the report’s cover for the offline initiative. Interior pages show images of children and quote their ideas on how Lucent helps them, along with photos of real-life environments. The online release for the company Web site features investor information in a variety of languages, including Dutch and Spanish.
Gianettino & Meredith in Short Hills has been tapped by NY Waterway to handle the company’s marketing efforts. The Weehawken company, an independently owned operation that offers ferry and bus transportation, sightseeing tours and other packages, had looked at 15 other undisclosed agencies before settling on G&M for the account, which was previously handled in-house.
The shop will break an ad campaign focusing on transportation, which includes print, radio and outdoor advertising, and is expected to debut in late April.
Billings for 2000 are expected to be about $2 million.
Hebrew National in New York, a division of National Foods, is debuting its “Buy the Franks Instant Win Game” contest through Wilton-based TLP this spring.
It is slated to run through the summer. The company, a maker of kosher meats and condiments, is offering a vintage Silver Cloud Rolls Royce as a grand prize; 43,000 other prizes are also to be awarded, including Weber Gas Grills, gourmet picnic baskets and coupons for free Hebrew National Franks packages. Instant-win game pieces are being inserted inside specially marked packages of Hebrew National Franks and Reduced-Fat Beef Franks; they are appearing at retail stores mid-May and will be available through August of this year. The contest will be supported, starting in mid-May, with local radio advertising, in-store media, point-of sale materials and public relations, among other initiatives.
Praxis Communications in Huntingdon Valley celebrated its 21st anniversary last month. The company said it plans to do a special client-appreciation-oriented event in the near future