Agency News

NEW YORK Heitner Wiess in New York has been awarded the creative portion of the new print campaign for Toshiba televisions. The effort, which uses the tagline "Watch Toshiba," will break this fall. Rapp Collins Worldwide has created a new unit to recognize and interpret trends in the pharmaceutical industry. The Acuity HealthGroup is being run by Rob Dhoble, who joined Rapp Collins in April. The unit will tap the resources of Diversified Agency Services, a division of Rapp Collins parent Omnicom Group. Plans call for it to serve Rapp Collins' clients, DAS agencies and pharmaceutical companies. Waldbaum's supermarkets launched its new radio and in-store campaign via Ryan Drossman & Partners, New York. The campaign tagline is, "If it's good for you, it's good for Waldbaum's." It includes in-store ads as well as six 60-second radio spots with music by Three Tree Productions. Grybauskas Beatrice in New York will release its U.S. Open print campaign for client the United States Tennis Association, tagged "Get in the game," on Aug. 1. The Intuition Group in New York won responsibility for the launch of Clairol's Revitalique haircolor. The campaign will break Sept. 1. Manhattan Transfer's visual effects team in New York has created graphic intensive promotional spots for Showtime's series Stargate SG-1. Smith Advertising Group in Syracuse was honored with a silver award in Healthcare Advertising Report's Healthcare Advertising Awards. The spot was for St. Camillus' RehabPath subacute rehabilitation center. New ads for Tennent's Lager mark the first time the drink has advertised with spots consisting entirely of computer animation. The 30-second commercials were created by Blue Sky/VFX in Harrison. Poster Publicity in London has moved into the United States by acquiring Airport Media International, an airport buying specialist. PPI will take over the AMI New York office's $8 million in accounts, which include Esteƒ Lauder, Visa International and Acer Computers. Mason Industries, a maker of vibration control products for heating and cooling systems, has tapped Harrison Liefer Miller & Speyer, Rockville Centre, as its ad agency. NEW JERSEY Integrated Marketing Sevices in Princeton has formed a joint operating agreement with Ensemble 4 Advertising in Fort Lauderdale, Fla. Under the terms, E4A will take on the IMS name, and both firms will market to the Southeastern U.S., South and Central America and the Caribbean. Club Macanudo in New York has chosen The Lunar Group in Whippany to create a Web site promoting the cigar bar's two locations in New York and Chicago. A September launch is planned. The New Jersey Advertising Club honored Vamcom & Partners in Parsippany for excellence in advertising at its annual dinner. Vamcom was lauded for its work on the Saudi Arabia-based The Olayan Group's 50th anniversary. PRMC Advertising in Morristown was honored in five categories for work on such accounts as Laurance Craig, Lladr- USA, Lucent Technologies and Synergy Federal Savings Bank. Home Box Office has hired The Harrington Group in Morristown to create its quarterly subscriber acquistion campaign for the fourth time. PENNSYLVANIA Miller Business Communications in Exton has been hired by MedSurg Industries in Herndon, Va., to create and execute its market positioning strategy. MedSurg supplies standard and customized surgical kits to hospitals, outpatient surgery centers and doctors' offices. Paskill & Stapleton Graphic Communications in Lansdale was named a national finalist in the Silver Microphone Awards. The honored radio spots were created for Lebanon Valley College and Rowan University. Kvezic/Pavone Advertising in Harrisburg won four gold awards at the Art Directors Club of Philadelphia Annual Awards Show. The awards were for ads created for Penn National Gaming.

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