Agency News


NEW YORK
Lieber Levett Koenig Farese Babcock has landed two new accounts with combined billings of $7-10 million: Hayward Pool Products in Elizabeth, N.J., and Dentrite Software of Morristown, N.J. Dentrite considered at least one other undisclosed shop; Hayward awarded its account without a review.
Rapp Collins has a new home on the 12th floor of 11 Madison Ave., the former offices of the defunct Wells Rich Greene. Rapp Collins had occupied two floors at 488 Madison Ave.; fellow Omnicom Group shop TBWA Chiat/Day plans to relocate there (from 180 Maiden Lane) in October. About 240 Rapp Collins staffers settled into the 95,000 square feet of space two weeks ago.
Lebenthal & Co., a New York-based brokerage specializing in municipal bonds, bowed a new series of radio spots from Anthony Wellman Productions. The ads, which air in metropolitan New York, consist of segments taken from interviews with Alexandra Lebenthal, the firm’s president.
A retrospective of the work of Duffy Design will exhibited at the Art Directors Club next month. Duffy, a unit of Fallon McElligott, has designed logos and packaging for a wide array of clients, including Coca-Cola, Nikon, BMW, Miller Lite and McDonald’s. The exhibit, which opens Sept. 9, will feature slides, photos, interactive displays and packages. It closes on Sept. 30.
Point-of-purchase marketing research and consulting firm HMG Worldwide, New York, has retained Patricof & Co. Capital as a financial adviser as the company raises funds for an acquisition program.
BSMG Worldwide, New York, acquired two assignments. The shop will develop public relations and promotional activities for Dunkin’ Donuts in New York, Pennsylvania, New Jersey, Delaware and southern Connecticut and will implement a marketing communications effort for Goya Foods targeted at the general consumer market as well as the Hispanic community.
Eric Mower and Associates, Syracuse, has been awarded the $10-12 million account of Kodak Polychrome Graphics, Norwalk, Conn., a joint venture of Eastman Kodak Co. and Sun Chemical, following a review that included incumbent Saatchi & Saatchi Business Communications, Rochester, and three other shops. Saatchi had handled the account since January. Kodak Polychrome will be served by EMA offices in Syracuse, Albany, Buffalo and Rochester.
Marinelli Communications, New York, will launch a new advertising campaign for Antinori wines. Print ads will break next month in publications such as Wine Spectator, Wine Enthusiast, Food Arts and Santƒ. Video Monitoring Services of America has assigned its $1 million advertising account to ImageNet Worldwide Advertising in New York.
KCSA Worldwide, New York, has won the public relations account of NeoMedia Technologies, a Fort Myers, Fla., Internet service provider.

NEW JERSEY
CramerSweeney, Cherry Hill, has won the advertising, marketing and public relations duties for Comp Comm, a provider of wireless telecommunications engineering, design and related services. The shop was also retained by MaGrann Associates, Mount Laurel, to handle marketing chores for Atlantic Electric’s Energy Star Homes Program.
Builder U.S. Homes Corp. has selected Oxford Communications, Lambertville, to create a strategic marketing program for its New Jersey division.
Montville-based shop Scelba, Scelba, DeTitta & Wolfson has broken a new TV campaign for client LifeStyles Condoms, the first condom ads to air on CBS. The 30-second spot, titled “One and One Makes Two,” shows couples flirting in a bar, on a street corner and at a ranch. The tagline is, “Condoms shaped for two.” The spot, which will break on CBS’ Howard Stern Show on Aug. 22, was produced by NFL Films in Mount Laurel.
Creative Marketing Alliance, Princeton Junction, took home four trophies from the 1998 American Graphic Design Awards. The shop was honored in these categories: self-promotion; announcements, invitations and cards; advertising in magazines and newspapers; and photography in design, stock photography.
The Turk Group, Hawthorne, has won the advertising and marketing business of the Home-Based Business Owners Association. Ads are scheduled to break in the first quarter of 1998. The budget for the campaign is more than $1 million.

PENNSYLVANIA
The Espoma Co. in Millville, N.J., maker of plant foods such as Holly-Tone, has tapped Roska Direct in Montgomeryville as its direct-response agency. Plans include in-store promotions, a consumer catalog and Web site enhancements.
The Al Paul Lefton Co. in Philadelphia has been tapped by the Plumbing, Heating, Cooling Contractors–National Association in Falls Church, Va., to create advertising and collateral materials and handle public relations duties.

CONNECTICUT
Berni Design in Greenwich won an American Graphic Design Award for its redesign of the logo and packaging for Brooklyn, N.Y.-based Utrecht Manufacturing Corp.’s line of paints and art supplies.