Agency News

CONNECTICUTStanton Crenshaw Communications in New York has expanded into Stamford, opening an office at 3 Landmark Square. The seven-person outpost will handle public relations assignments for clients such as CIT Corp., Nextel Communications and Beth Abraham Health Services.Maier Advertising in Farmington has been selected by the Lee Co. in Westbrook and Essex for marketing communications programs supporting the client's manufacturing and engineering operations.Amtrak has signed up for an advertising schedule on Mystic Media's regional planning and travel Web site (www.visitnewengland.com). Through banners and listings, Amtrak will offer visitors to the site the chance to win travel packages and branded merchandise as well as provide a link to its home page. MASSACHUSETTSArnold Communications in Boston has created a series of outdoor and transit ads in Boston and New York for Bell Atlantic Yellow Pages using the existing tagline, "Life. Listed alphabetically." An ad appearing in subway cars asks, "How great would it feel to sit down right now?" and directs riders to "Furniture. Page 650." Another ad appearing on highways reads, "Are we there yet? Are we there yet?" and suggests that consumers consult "Babysitters. Page 157." Josh Caplan wrote the copy; Robert Hamilton served as art director.Devine & Pearson in Quincy has been tapped by Chinet Co. in Waterville, Maine, for advertising and public relations services targeting the foodservice industry.Dimond Communications Group in Boston has been selected by Phonetic Systems in Burlington for public relations chores.Lehman Millet has been hired by Boston Probes for advertising services. The Bedford-based client makes probes that can detect micro-organisms in food, water and industrial processes used in pharmaceutical manufacturing. The Boston shop is developing corporate positioning, collateral materials and a public relations campaign for Boston Probes. The agency's interactive division will also create a Web site and a database for the client. Kinder & Associates in Centerville has been contracted by the Cape Cod Commission to oversee a market research project designed to help meet the long-term needs of retirees on the Cape.Cookson & Co. in Marlborough has opened Electronic Marcomm, a division specializing in Web site development and related projects. In addition, Cookson has been tapped by Westford-based Barr Associates, a producer of advanced optical filters, for sales promotion work.Reputation Management Group in Cambridge has been hired to develop a Web site for The Episcopal Church in New York.The Horn Group in Braintree has been retained for public relations chores by ArborText in Ann Arbor, Mich.Cahoots Design & Marketing in Boston has been tapped by Au Bon Pain, also in Boston, to create posters, menu boards and point-of-purchase materials supporting the restaurant chain's introduction of a line of bagels.Yeremian Associates in Newbury has been chosen by U.K.-based Senior Flexonics Aerospace for advertising, direct marketing and corporate identity programs.Dawson Marketing Group in Woburn has been tapped to create a corporate brochure for the Northeast States Emergency Consortium, a nonprofit organization that works on disaster relief efforts; a corporate identity for Merchant Technologies, a developer of point-of-sale systems for retailers; a fall catalog and course listing for Mudflat Studios, an art school; and a capabilities brochure for Creative Realities, a consulting firm that specializes in new product development for Fortune 500 companies.CF Video in Watertown has launched Cosmic Blender, a creative production group providing script-to-finish services for ad agencies, broadcast clients and independent producers. The unit is handling projects for Arnold Communications, Harley-Davidson, PBS, WBZ-TV, MediOne and NBA Entertainment.Sterling Hager in Watertown has been retained by Computer Science Corp. in Waltham for public relations services. The client is a technology consulting firm that provides a range of Web-based and e-commerce services to companies looking to build their online business presence.Trinity Communications in Boston has been retained by the Boston Ballet to develop a 1998-99 print advertising campaign promoting six ballets, including Giselle, Dracula and The Nutcracker.Barrett Communications in Cambridge has designed invitations and posters for Wakefield, Mass.-based Gilbert Paper Co.'s launch party for Realm, a line of paper. Barrett has also redesigned a Web site for InfoLibria in Waltham.CFI Design Group in Needham has been retained by WCRB-FM, Boston's leading classical music station, for a direct mail campaign aimed at increasing listenership and broadening the station's demographic reach. The agency has also produced the 1998 fall catalogs for Clarks International's Bostonian and Hanover lines of footwear. In addition, CFI Design is creating a brand identity package for marketing consulting firm Stepping Stone Interactive that includes print and online executions. Wayland-based Stepping Stone integrates database and Internet activities to help clients maximize their online capabilities.Creamer Dickson Basford in Westwood has been selected to provide public relations services for the Association of International Automobile Manufacturers.Broadcast design and promotions specialist Hatmaker in Watertown has taken on projects for Cinemax Multiplex, Universal Studios Television and ZDTV.FairMarket in Woburn, an Internet-based business-to-business auction site, is offering merchants the chance to set up their own auction site on www.fairmarket.com. The cost of the service starts at $19.95 per month. All products will continue to be listed in the general FairMarket director at no additional cost.Woonteiler Ink in Waltham has been selected by Doubletree Guest Suites, also in Waltham, for public relations services. The agency will promote the Grille at Hobbs Brook restaurant, including a grand reopening and promotions for its ongoing gourmet wine dinners. In addition, Woonteiler will publish a hotel newsletter for Doubletree and publicize the Cystic Fibrosis High Tech Road Race, which the hotel sponsors with the Massachusetts High Tech Council. RHODE ISLANDGora Communications Associates in Providence has been retained by Eye Health Vision Centers in Dartmouth, Mass., to provide comprehensive advertising, graphic design and marketing services

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