Agency News

Jacobs & Clevenger, Chicago, added Irish Life of North America, Oak Brook, to its roster. The shop’s first assignment will be for the Money Matters Exchange, a consumer financial information service.
Rhea & Kaiser in Naperville created a campaign for MidAmerica Bank that employs the tag, “Paying a higher rate of attention.”
Erickson McLellan in Des Moines was hired to promote the opening of a new Buca di Beppo Italian restaurant in West Des Moines.
Callahan Creek in Lawrence was chosen by Sprint North Supply for a direct mail project. Sprint, based in Kansas City, Mo., provides voice, data and teleconferencing supplies, as well as security and alarm systems and cable TV products.
Maiorana + Partners in Detroit was chosen as an independent ad representative for Bridal Guide magazine in the Detroit area.
Stone, August, Medrich & Co., Troy, was chosen to do a national and Canadian Yellow Pages program for American Speedy Printing Centers, which also does business as Allegra Print & Imaging.
Sefton Associates in Grand Rapids was hired to develop an ad campaign aimed at Midwest doctors by the Mutual Insurance Corp. of America, East Lansing.
Carmichael Lynch Spong in Minneapolis is working on a Web site for Caribou Coffee, Minneapolis. Parent Carmichael Lynch is the agency for the coffee store chain. CLS was also chosen as public relations agency of record for Capella Education Co., Minneapolis, formerly known as Learning Ventures.
Olson + Co. in Minneapolis has added an integrated marketing division. The operation is being run by Pat Haggerty, vice president and director of new business; Bob Huff, vice president and director of integrated marketing; and Jamie Schatz, creative director.
Maring, Kanefield & Weissman in St. Louis has produced TV spots for the city’s Gateway Arch with local celebrities Chuck Berry, Ozzie Smith and Dan Dierdorf. Radio ads will employ John O’Hurley, who played catalog mogul J. Peterman on Seinfeld.
Muller + Co. in Kansas City was chosen as agency of record for Elmer’s Plumbing Heating and Cooling, a division of Midwest Mechanical Service.
Strategic Creative Services in Cincinnati was hired by BoRics, a Canadian based chain of hair care salons, to create a radio and print campaign. Also retaining the agency was Amko Plastics.
HMS Direct in Columbus was acquired by Hawkeye Communications, New York.