Agency News

"NEW YORK Lowe & Partners/SMS' latest 30-second spot for Sun Microsystems features a series of circular images-including a clock, a smiley face, a penny and an eight-ball-accompanied by a rapper. The tagline: "Our technology's hot. We are the dot." A previous ad asked, "What can we .com for you?" Young & Rubicam's New York-based Brand Futures Group now sells its weekly trend-watching newsletters, BrainSnacks and Future Dialogue, to marketers and advertisers at www.brandfutures.com. The material had previously been available only to the Y&R network of companies and their clients. Hawkeye Communications, New York, acquired HMS Direct, a direct marketing and distribution company with offices in Cincinnati and Columbus, Ohio. HMS specializes in health care marketing. MD Communications in New York, has added Konsyl Pharmaceuticals, Fort Worth, Texas, to its client roster. Konsyl manufactures natural fiber therapy products. The agency will create and place ads in national consumer and trade magazines. The Food Group, New York, launched a two-year print campaign for Mott's Inc. The ads, with the tagline, "Five leading brands-one great company," promote Mott's juice brands, Rose's, Mr & Mrs T, Clamato and Holland House beverages. Telecommunications company BroadPoint awarded Manhattan Marketing Ensemble, New York, its $4 million advertising account following a review. The Jordan Tourism Board awarded its marketing account to Imagenet Worldwide, New York, following a review. ImageNet has been working on a project basis for the client. Healthworld, New York, has been named one of Business Week's 100 "Hot Growth Companies" for the second consecutive year. The healthcare marketing agency moved up to number 33 from number 58. Keith Sherman & Associates in New York has been retained by The Onion, a humor newspaper based in Madison, Wis. The agency will provide public relations for the paper, its website, book (Our Dumb Century) and upcoming NBC special. McCaffery Ratner Gottlieb & Lane, New York, produced a film for United Jewish Communities of North America, a partnership of United Jewish Appeal, United Israel Appeal and the Council of Jewish Federations. The film, shot in Prague and starring violinist Mela Tenenbaum, tells how the organization helped improve people's lives in times of need. MRG&L also created ads for Olympus in which researchers in the Himalayas hold video conferences with their families and students back home. Branding agency Pisarkiewicz Mazur & Co., New York, formed a strategic alliance with Vestmark Strategy Group in Westport, Conn., a business and marketing consulting firm. The companies will offer brand development services to the investment and finance industries. The newly formed North American Standardbred Owners and Breeders Alliance has hired Cohn & Wolfe, New York, to raise awareness of harness racing. The Palm Restaurant in New York has selected KWE Associates, also in New York, as the public relations agency for its newest restaurant, Palm West, set to open near Times Square in July. Hill & Knowlton, New York, acquired Sommers & Associates, a Houston-based public relations firm serving corporate and financial clients and the energy industry, and named its president, Thomas Sommers, a senior managing director at Hill & Knowlton's Houston office. Sommers brings clients including Cambridge Energy Research Associates, Torch Energy Advisors and Unocal Global Trade to Hill & Knowlton. International Advertising Association's New York chapter donated $10,000 to Unicef's Children's Fund. The money, raised at the IAA's 1998 summer ball, will help provide relief for Albanian refugees in Kosovo. Lou Hammond & Associates, New York, added five new accounts: Turkish Airlines, French hotels Byblos and Byblos des Neiges, Grand Wailea Resort Hotel & Spa in Hawaii and the Bal du Roy millenium party to take place in Versailles. Singapore Airlines selected BSMG Worldwide, New York, to handle media relations, special events, marketing alliances and online public relations in the U.S. "PENNSYLVANIA Philadelphia Newspapers Inc. tapped SFGT Advertising, Philadelphia, to provide advertising for the Philadelphia Daily News. The agency will break a campaign later this year with the tagline, "Right by your side." Billings are more than $1 million. SFGT has also launched an advertising campaign introducing Internet portal 4anything.com. The $4 million effort includes radio ads on the Howard Stern Show, outdoor and online work and a 30-second TV spot in which a man in his underwear chases a goose through rolling hills. The tagline: "Stop the madness." White, Good & Co. in Lebanon, was tapped by D&E Communications, Ephrata, to create brand development and product programs. D&E provides voice and data communications services. The Weightman Group, Philadelphia, has been retained by Hearth USA, a new retail chain selling fireplace, spa, grill and patio products. The first Hearth USA is scheduled to open in Rockville, Md. in September. Intellimedia-LD&B, a Horsham-based division of LD&B Communications, was selected to develop an online media campaign for Upland Mortgage in Bala Cynwyd, a subsidiary of American Business Financial Services. The agency will promote www.uplandmortgage.com, which launched in May. At the Business Marketing Association's Bell Ringer awards, the Al Paul Lefton Co. in Philadelphia won Best of Show in the interactive media category for its work on behalf of Locate in Scotland. The agency's ads for seven other clients were also recognized. "CONNECTICUT Strategic Design, Southport, has developed a new retail brand identity for Shell Oil Co. The communications and point-of-purchase merchandising program uses the "quick and easy" brand positioning. At the Association for Women in Communications' Matrix Awards held in Fairfield County, The Atlantic Group, Norwalk, was honored in the marketing, advertising, graphic design, collateral, direct mail, public relations and interactive media categories for its work for clients Perkin-Elmer, Arch Chemicals, Stamford Health System and TIG Insurance and for self-promotion. Structural Graphics in Essex has opened an office in Los Angeles and named Michael Damra director of West Coast sales.

Brand Marketing

Agency News

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff