agency news


Sanna Mattson MacLeod Advertising, Smithtown and New York, re-ceived the Possibilitarian Award at the recent annual “Reach for the Stars” benefit held by Future Possibilities, a nonprofit organization that coaches inner-city children and builds their lead-ership and communication skills. The ad-vertising and marketing-communications agency was recognized for its work publicizing the organization and developing its fundraising efforts, including creating a series of direct mail campaigns, a coaching kit, an annual report and print advertisements. SMM also helps develop Future Possibilities’ advertising and marketing-communications strategies.

Entertainment-advertising agency M/K Advertising’s work for the Metro Cable Marketing Co-op has won a Gold CTAM Mark Award for excellence in cable marketing in the Non-Subscriber Acquisition: Operators/Suppliers—TV Commercials category. “Moms” is the third consecutive campaign created by New York-based MKA for the client to win a Mark Award.

For the nine-spot McDonald’s “We love to see you smile” campaign, New York-based JSM composers/sound designers Jamie Hartman and Morgan Visconti and executive producer Joel Simon created compositions for the commercials “Big Date” and “A Day in the Life.” The two spots, from DDB in Chicago, rolled out nationally on June 30. Both commercials showcase the customer-focused initiatives being implemented at McDonald’s nationwide.

The U.S. Postal Service recently enlisted the Direct Marketing Association to help teach a seminar on marketing and direct mail to China Post officials. The seminar, held at the service’s Bolger Center for Leadership Development in Potomac, Md., provided customized training on the basics of direct mail and direct marketing as practiced in the U.S. The program included an introduction to topics such as research and testing, creative management and direct mail production, and lists and databases.

Total magazine advertising for the month of July closed at $1,179,584,896, a 17 percent increase over 1999, according to the Publishers Information Bureau in New York. Advertising pages for July were 19,213, up 15.3 percent from last year. Year-to-date advertising revenue and ad pages continued their steady rise, with a 17 percent increase to $9,563,709,734, and a 14.5 percent increase to 157,445 pages, respectively. Ten of the 13 major advertising categories showed positive dollar growth, notably in technology, media and advertising, drugs and remedies, food and food products, retail, and financial, insurance and real estate. Losses were noted for automotive and direct response companies.

For the first six months of this year, combined local and national radio-ad revenues were 21 percent ahead of 1999, according to the Radio Advertising Bureau in New York. Local sales were 18 percent higher than last year for the same period, and national numbers were 31 percent ahead. All five regions of the country experienced double-digit gains both locally and nationally during the first half of the year.


London-based Photobition, a national and international digital-graphics company, has tapped DKB and Partners in Morristown to launch new product, a Web site where users can order trade-show graphics and booths for delivery within two days. DKB will create and execute a na- tional integrated-marketing campaign for the product’s introduction in the U.S. The launch will include trade print ads, banners, opt-in e-mail and public relations.

Parsippany-based R&J Integrated Marketing Communications has been chosen as the public relations agency for real estate-development company M. Alfieri Co. in Metropark. R&J will create and implement a comprehensive public relations campaign to broaden awareness of the client’s products and services in the tristate region.


Bynums Advertising Service in Pittsburgh was hired to design a logo for the Pennsylvania Council on the Arts to reflect the diversity of cultures in the state. The full-color image depicts different masks representing Asian, African, Indian, Aztec and other cultures. The themeline chosen was “Pennsylvania Council on the Arts: preserving diverse cultures.” The graphics created by the agency were used to brand the council’s organizational-development conference, held in June. The new logo was used on items that included brochures, T-shirts and signs.