agency news

NEW YORKBranding firm Pisar-kiewicz Mazur & Co in New York has created identities for brands Montaire and Rosemont, two lines featuring organization, bath and kitchen products. Montaire is sold through big-box retailers and department stores, while Rosemont is offered by mass-market discounters. The lines are the first retail products from Spartan International, a manufacturer of commodity textiles. PM & Co has also created a new Web-based brand identity for the Advertising Educational Foundation, a nonprofit industry foundation dedicated to improving the perception and un- derstanding of the role of advertising in society.David Shepard, president of David Shepard Associates in Roslyn Heights, is the winner of the Direct Marketing Educational Foundation's 2000 Edward N. Mayer Jr. Award for Educational Leadership. The award honors direct marketing professionals for their contributions to direct marketing education and will be presented in October during the Direct Marketing Association's 83rd annual Conference and Exhibition in New Orleans, La.Attik, an all-media creative-solutions provider in New York, has designed a print and online campaign for UnderGround- Online (UGO.com), an entertainment Web site for 18- to 34-year-old men. The campaign recently launched online and in Adweek, Mediaweek, Brandweek and Revolution, among others, and rolled out in consumer publications this month. Attik also shot, designed and produced three spots touting the new Sony Digital Network Recorder with TiVo service, which allows consumers to record TV programs digi- tally. Created by Young & Rubicam in New York, "Brightness," "Static" and "Preview" recently rolled out nationally.Jericho Communications, a public relations agency in New York and Seattle, has added Stoli Vodka to its client roster. Jericho will represent the vodka brand in the Northeast. The agency has also added the following clients: DietSmart.com, FreeRide.com, HomeJupiter.com and FindWhat.com.Epoch 5 Public Relations in Huntington will represent dmg world media Home Interest to promote its Long Island-based consumer home shows to be held Sept. 21-24 and spring 2001. The client is a worldwide consumer trade-show company. Epoch 5 will provide public relations support for the company's Fall Home Improvement & Remodeling Expo at the Nassau Veterans Memorial Coliseum in Long Island. The client recently acquired the home-show division of Expositions, a Long Island company that formerly produced two annual Home Improvement & Remodeling Expos. NEW JERSEYPublicitas Promotion Network has purchased an undisclosed amount of stock in Newark-based Quickcut's North American operation, making Publicitas an equity partner in the business.Brian J. Ganton & Associates, a luxury-goods and services advertising and brand-development firm in Cedar Grove, has entered into a strategic alliance with CarbonMedia, a firm specializing in online technology solutions. D&R Advertising in Fort Lee has re-ceived the bronze award of excellence at the 17th annual Healthcare Advertising awards event for writing and producing the video "Every Conceivable Chance" on behalf of IntegraMed America. The video serves as an introduction to IntegraMed's Reproductive Science Centers and their state-of-the-art treatment of infertility. PENNSYLVANIAHunter, a marketing-communications and interactive firm in Exton, used its new interactive CD technology for client Guess Watches. Guess Watches' International Sales Division, based in Norwalk, Conn., tapped Hunter to design an interactive press kit introducing its new fall watch line at the world's largest watch fair in Basel, Switzerland, earlier this year. The kit, produced on a business-card-sized CD, was hand delivered to Guess agents and the press at Guess Watches' press conference at the fair. DELAWAREAloysius Butler Clark, a Wilmington advertising agency, has been awarded the APEX 2000 Award of Excellence in the corporate-capability brochures, manuals and reports category for its work on the Loyola University Health System Capabilities Brochure.

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